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The Moral Voice of Global Business: Raising the Human Condition

We all have choices. And it's upon us to assist reclaim our moral compass during this challenging environment. We do this by starting with conscious efforts both at work and at home.

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With the rise of multinational companies around the world, profits over people has become trend and as a result, we seeincreased corruption in our governments, businesses and spurge in toxic work environments. As more global companies stare into the abyss, certain purpose driven multi-national companies are taking a unique approach and bucking hate with compassion and speaking out.  They are reminding us of our core values like respect, inclusiveness, diversity and fairness. Yes, most companies are designed to form profit, but they're now adapting to satisfy new social and political expectations. We are beginning to see a shift with cut-throat business to conscious capitalism as more millennials enter the workplace.


Today, companies are more global than ever. They are made up of people – diverse people that serve a diverse set of customers and communities. As JRD Tata, once said, “the community is not just another stakeholder in the business but in fact the very purpose of its existence.” We are seeing a shift where companies are taking a strong position and acting on their core values whilelistening to the collective voice of their diverse set of employees, customers and communities. 


Employees, customers, and communities expect business leaders to speak out in support of them, and in support of humanity’s collective values of compassion, honesty, fairness, and kindness. Reacting to high-profile events and comments can somewhat be risky but, they’re doing it because it’s just the right thing to do morally and ethically. Hence, we see more business leaders and companies taking public stances and speaking out in support of their global communities. 


Today millennials influence companies’ success by their power of ‘choice’ of products and services.  In fact, they are laser focused on companies that have a purpose, related to environment, social, economic, etc.  They care and are looking for companies that are making an impact serving their communities.  People want to shop for from companies that have an ethical purpose grounded on human values.


Corporations that think long-term understand this message and are adapting to this cultural shift quite quickly.  


In the Indian context, we are starting to see more global companies such as the Tata Group, Aditya Birla or Mahindra & Mahindra take this compassionate approach with capitalism.  More than ever, they continue to voice to their stakeholders that they stand for core human values.  


Many business leaders have already heeded the call to change and adapt.  They’re asking themselves, “What’s our company footprint?  What do we stand for?  What do we contribute locally and globally? What do we want to leave behind?”  Taking this risk for doing what is right sounds simple but requires courage and action. It is about ‘being’ a conscious business to raise the human condition rather than just investing a certain percentage in philanthropy, charity or corporate social responsibility


We all have choices. And it's upon us to assist reclaim our moral compass during this challenging environment. We do this by starting with conscious efforts both at work and at home.  Reminding one another of the straightforward acts of human kindness, respect, fairness and inclusion requires strengthening our Moral Fiber, knowing and working on our common core values.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Shawn Vij

The author is Global Business Leader & Author

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