• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

The Good And The Bad Of Ford EcoSport

Photo Credit :

The market might not be doing well. But that hasn’t stopped Ford, the American auto giant from launching its most high profile car in India till date -- the Ford EcoSport. The EcoSport is a multi purpose vehicle, one in a long line of passenger cars to be introduced in a segment which has positively boomed in the past year-and-half. BW|Businessworld takes a look at the good and the bad in the season’s latest offering:

The Good:
1. The EcoSport has been launched at a price that is competitive to say the least. The lowest version, which is the 1.5 Ti VCT (MT/Petrol) comes with an asking price of Rs 5.59 lakh (Ex-Showroom Delhi), while the diesel variant is priced at Rs 6.69 lakhs. The variant with the EcoBoost engine has been priced at Rs 7.89 lakh.

2. The EcoBoost Engine, which works quite well if you are one to drive your car in just the city. According to the company's claims, the engine uses 16 per cent less fuel due to its direct injection technology.

3. The Sync feature adds to the cool quotient in the car, capable of turning the entire car into a walking phone/personal assistant that works on voice command.

4. The front and back grills lend the car a sporty muscular feel, something that is bound to appeal to the present generation of MPV buyers

5. The safety features like the air bags for the passenger and the driver, along with airbags that have been fitted into the sides are not available in these price points in competing vehicles.

The Bad:
1. The rear seat is seriously cramped. On long journeys, three can, by no means sit and travel in comfort

2. The engine, which is good for city roads tends to run out of breathe on highways, making the Duster a better choice in case you plan to take the car on longer journeys

3. Surface imperfections remain in the car. The front suspension is a little stiff.

4. The 362 litre boot gets a thumbs down as well, especially when compared with Renault Duster which is much bigger and better at 475 litres

Twitter: (at)swatigarg