Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

The Digital State Of Being

Photo Credit :

With e-commerce gaining steam in India, how digital marketing is coping as a whole, remains a question! Be it e-tailing, online financial services, online travel etc, India is leaving no stone unturned to get at par with international e-commerce standards. The business world is being gradually changed to an e-economy by the ever-increasing global competition, increased information availability, knowledgeable consumers, changing relationships, rapid innovations, and increasingly complex products.
 
The latest digital commerce report filed by Internet and Mobile Association of India (IAMAI) states that total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 per cent to reach Rs 62,967 crore by the end of 2013.This growth has been mainly driven by the online travel industry, which includes booking rail, air, bus tickets, hotel accommodations and tour packages comprised a majority 71 per cent of the whole digital-commerce pie in 2012. Facilitators like low cost of personal computers, a growing installed base for Internet use, and an increasingly competitive Internet Service Provider (ISP) market are
Click Here To View
expected to keep fuelling the e-commerce growth in the same way.
 
The E-tailing category, which includes purchases of various consumer products/services such as electronics, apparels, footwear, jewellery, home & kitchen appliances, consumer durables, furnishings, constituted 16 per cent of the overall share. It has grown from Rs 1,550 crore in the year 2009 to Rs 6,454 crore in year 2012. This category is estimated to grow by 55 per cent and cross 10,000 crore by the end of 2013. Financial services market was valued at Rs 2,886 crore in 2012 and is expected to grow by 25 per cent and reach to Rs 3,607 crore by the end of year 2013. According to the report, classifieds market has seen a significant growth and has reached Rs 2,354 crore in 2012. Classifieds as a category has grown with a CAGR of 45 per cent growth from 2009 and is expected to grow by another 30 per cent to Rs 3,061 crore by 2013.

The classifieds market has seen a significant growth and is estimated at Rs 2,354 crore in 2012. The classifieds segment includes services like online jobs which contribute to a huge 60 per cent valuing at Rs 1,380 crore, online matrimony form another 22 per cent (Rs 508 crore), other B2C classifieds (car, real estate etc) contribute about 7 per cent (Rs 166 crore). B2B Classifieds comprises 13 per cent of the overall classifieds market. Classifieds as a category has grown with a CAGR of 45 per cent from last 2009 and is expected to grow by another 30 per cent and reach Rs 3,061 crore.
 
 
Other online services market has seen a significant growth and is estimated to be Rs 1,110 crore in 2012 and is expected to grow by another 25 per cent and be sized at Rs 1,388 crore by the end of 2013. Online services such as buying entertainment tickets, food and grocery online fall under this section.
 
The Internet and Mobile Association of India (IAMAI) was established in 2004 by the leading online publishers that represents the online and mobile VAS industry in India. The association is registered under the Societies Act and is a recognised charity in Maharashtra.