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BW Businessworld

The Carnival's In Town

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The South-based Carnival Group that recently made a splash buying out the Reliance ADAG’s Big Cinema branded multiplexes, on Thursday (28 May) unveiled Madhya Pradesh as its next target where it plans to set up entertainment zones in the form of mini- malls with two-screen theatres, food courts and a supermarket. If all goes well, Carnival will replicate the experiment in other states as well. 
The Kerala-based Carnival Group has been focusing on acquiring and setting up multiplex screens and entertainment centres in Tier II and III towns. It is based on the belief that the severe shortage of entertainment opportunities in these towns provides a huge potential market for good quality cinema and leisure centres. 
Talking about the MP project, Carnival Group chairman Shrikant Bhasi said: “I have stayed in Madhya Pradesh during my growing years and I have seen people from Satna, Guna and other small towns travelling to Bhopal or Gwalior to watch movies. Our idea is to reach them and provide quality entertainment.”
Speaking of these plans in Mumbai, Bhasi also announced that his group has partnered with International Indian Film Awards (IIFA) 2015 to be held in Malaysia on June 7, 2015. Carnival Cinemas would also be co-presenting the screening of the movie ‘Dil Dhadakne Do’ during the IIFA festival in Kuala Lumpur. The press meet was marked by a parade of film stars including Hrithik Roshan, Anil Kapoor, Sonakshi Sinha, Shahid Kapoor and Arjun Kapoor.
Carnival Cinemas recently bought over Big Cinemas, Broadway and Glitz cinemas. The group’s acquisition policy has pushed its network to 360 screens across the country pushing it up into the top three multiplex operators along with PVR and INOX Cinemas. The Carnival group hopes to touch 1,000 screens in the next two years, and expects its mini-malls to drive both revenue and employment.