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The Bollywood Disease

From the time you get up in the morning, till you sleep at night, Bollywood stars rule your life through everything you eat, drink, wear, use, etc. They have even infected the literary world. They are worse than a virus

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You know there is a new disease in the country that is spreading like wildfire.


My goodness, what is it?


It’s worse than dengue and jaundice because there is no cure for it.


Please tell me I’m getting worried.


It’s called the Bollywood Disease and nearly everyone has it.


Bollywood Disease! What is this new ailment?


First we saw Bollywood stars on the screen or in the film magazines. But now the Bollywood stars have turned into a disease, which has taken epidemic proportions.


Please explain, this sounds scary.


From the time you get up in the morning, till you sleep at night, Bollywood stars rule your life through everything you eat, drink, wear, use, etc. They have even infected the literary world. They are worse than a virus.


Oh dear, you are making it sound terrible.


Now you have Bollywood stars not only in films and magazines but their faces are seen for food, soaps, furniture, drinks, alcohol, pan masala, talcum powder there isn’t a product that is untouched.


Really! Is it that bad?


It’s not bad its getting worse. Even builders, restaurants, hotels, food dhabhas, mithai shops, fast food chains, coffee shops all have Bollywood stars as their brand ambassadors.

Even sandwich shops, pizza parlours and banks have Bollywood stars endorsing them.


This seems to be getting out of control.


The fashion and beauty business is completely infected by this Bollywood Disease.


Why do you say that?


Right from fashion institutes to fashion shows/weeks, designers, stylists, hairdressers, makeup artists, beauty brands, if they don’t have Bollywood stars endorsing them they are considered flops.


I am shocked! Fashion institutes are running after Bollywood stars when they should be chasing good faculty.


Correct but fashion institutes think a Bollywood name, which probably has no knowledge of fashion, and charges lakhs of rupees, will enhance their brand image.


That is ridiculous, these institutes must be very weak in their teaching and therefore need glamour to get noticed.


You are right but the worst is that even hospitals, health foods, health clinics feel a Bollywood name will bring business. 


Oh no, Bollywood has not spared even the sacred business of health and medicine.


There was a time when advertising was ruled by models that appeared for every product and on the covers of fashion women’s magazine.


I remember it helped to discover pretty and handsome models.


But now its Bollywood stars for everything and models are languishing.


This disease is creeping into everything.


Do you know the height of this disease? Stars are even seen promoting tourism not only in our country but even in foreign countries.


What do you mean by this?


I can understand Bollywood stars promoting our famous tourist spots but now countries around the globe are using them to promote their tourists spots.


How sad I wonder what their stars must think about that?


I told you it’s the Bollywood disease that will take over the world and they will rule our lives from the time we get up to when we go to bed.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Tags assigned to this article:
bollywood

Meher Castelino

Author is a fashion blogger

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