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Tennis Legend Mahesh Bhupathi Partners With HealthifyMe

HealthifySmart Legends Edition aims to offer consumers access to diet and workout routines of their favourite sports stars and celebrities.

Photo Credit : constructive.net.au

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HealthifyMe, an AI powered health and fitness platform, at its annual flagship event, Ignite, announced that it has roped in Mahesh Bhupathi as a strategic advisor for its new line of business, HealthifySmart Legends Edition.

HealthifySmart Legends Edition aims to offer consumers access to diet and workout routines of their favourite sports stars and celebrities.

Bhupathi will kick-start the edition on the platform with his diet and workout recommendations. Consumers can now visit HealthifyMe app and access diet and workout plans that he has chalked out for them in consultation with HealthifyMe coaches.

In addition, users will also get the opportunity to interact with Mahesh periodically through Ask-Me-Anything Sessions (AMAs) and Weekly/Monthly Contests. Those who opt for the Mahesh Bhupathi Legends Edition Plan can also access HealthifyMe’s AI assistant Ria, that will customize the plans as per their fitness goals, while sticking to the legends philosophies and views on diet and workout.

Speaking on the partnership, Tushar Vashisht, CEO and Co-founder, HealthifyMe said, “Mahesh is one of the inspirational sportsman produced by India and we are excited to have him on board as our strategic advisor and the first legend on the platform. His expertise, both as a health and fitness pro as well as a sports marketing expert will play a crucial role in establishing HealthifyMe’s Legends Edition as a must have product for a host of consumers who look up to celebrities and sport stars as fitness inspirations.”

Mahesh Bhupathi said, “The online diet and fitness segment is growing rapidly and I am excited to collaborate with HealthifyMe to extend my philosophy for diet and workouts to millions of users using HealthifyMe’s AI expertise.”


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