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Tata Salt, Big FM Launch Campaign For Indian Army

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Tata Salt has rolled out a new campaign ‘Desh Ka Salaam, Sarhad Ke Naam’ dedicated to the Indian Army.

The latest campaign carries forth the brand's philosophy and celebrates the Real Heroes who perform their duty in the toughest conditions far away at the Siachen borders; world’s highest battlefield.

Tata Salt will also set up Sandesha Booths in schools & college where people can send handwritten messages & video messages to the soldiers.

On Independence Day, a video collage of all the national anthem videos recorded will be woven together into an AV and played for the army jawans at Siachen border in which Tata Salt plans to engage with over 15000 consumers.

The campaign will set up touch-points across schools, colleges, corporate offices, and public places across the country.

Big FM will act as a key vehicle to deliver the campaign message through their show – Big Paigaam.

Celeb Singer Akriti will send live feeds from border on 15 August morning and the same will be played across 40 stations as a part of Big Paigaam Show.

The Campaign will also reach out to the masses through digital platforms like Facebook, Twitter, and, where people would be encouraged to post selfies saluting the jawans. A TVC would also be rolled out as a tribute to the jawans, showcasing a collage of selfies posted by the people on social media & other media.

(BW Online Bureau)

Tags assigned to this article:
indian army tata salt big fm india independence day defence

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