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TCS launches #TCSPartOfYourStory campaign showcasing its contribution to Digital India

Campaign Narrates How Tata Consultancy Services Has Been at The Forefront in Enabling High-Impact Digital Transformation Initiatives in India

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Tata Consultancy Services (TCS) has launched a corporate brand campaign #TCSPartOfYourStory, showcasing the stories of the Company’s contribution to India’s digital journey and how it paved the journey of innovation and progressive change for the people of India.  

#TCSPartOfYourStory campaign captures some of the most impactful stories of Digital India and the key role played by TCS in building the digital backbone of the country which range from financial services, public services, health care and pharma, to logistics and supply chain networks, science and technology, consumer business etc, enabling people to reap the benefits of the technology boom that has transformed the nation and her people.  

“Since the beginning, TCS has been an integral part of India’s digital transformation journey. When technology brought hope, joy and achievement, TCS was there. Be it in building a core application for the stock exchange or the digital architecture for financial services, healthcare, infrastructure network, education and public services, TCS has always been at the forefront of digitizing and globalizing India. #TCSPartOfYourStory campaign is about how TCS has been empowering people in all walks of life in the new Digital India,” said Rajashree R, Chief Marketing Officer, TCS. 

The Stories so far: 

 An eye to the sky - TCS collaborated with National Centre for Radio Astrophysics to design the central control system for one of the world’s largest radio telescope called SKA – Square Kilometer Array. With this strong and stable central nervous system powering it, TCS is part of a gigantic human effort to engage technology to satiate human kind’s desire of wanting to explore what’s ‘out there’ in a celestial world way beyond ours. 

The Race for Life – Scientists from TCS Innovation lab used Artificial Intelligence to identify 31 molecular compounds that hold the promise towards finding a cure for Covid-19. 

TCS’ cloud-based platform that supports Ayushman Bharat – the world’s largest, fully funded health insurance scheme covering 500 million of Indians, enabling access to quality healthcare.  

TCS’ Financial Inclusion Network has given millions of India’s citizens access to basic banking services for the first time, under the Pradhan Mantri Jan Dhan Yojana, transforming their lives, and helping build a more financially inclusive society. Other initiatives like the Passport Seva project and the India Post transformation powered by TCS, revolutionized citizen services and set new global benchmarks in service quality. 

Told through a series of video Ads, these stories are an integral part of everyone’s lives and are aimed at wide range of audience of india, to create awareness amongst them and above all, inspiring them. All the initiatives that will be showcased, personify the innovative use of technology to transform citizen services, enhance inclusivity and reduce inequity in society. 

The campaign has been developed in partnership with Cheil India. It uses story telling as a campaign format. Developed in the docu-feature style, the campaign is a series of episode with each episode telling an interesting narrative of Transforming India.