Sustaining Creative Momentum Is Key For Growth: Rohit Ohri On Cannes Lions Win
Celebrating India’s sole Gold Lion victory at the Cannes Lions International Festival of Creativity 2019, FCB India’s Group Chairman and CEO Rohit Ohri has a quick chat with BW Businessworld.
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In 2019, the 66th year Cannes Lions International Festival of Creativity opened its doors to cover the biggest issues and trending topics affecting the industry, and the world at large. While Indian agencies bagged a total of 17 metals to its kitty, it only included one Gold Lion.
India took a sigh of relief on the last day of the festival when FCB Ulka India bagged the sole Gold Lion along with a Bronze Lion in its favour. The agency scooped the Gold Lion for its work on The Millennium School titled, ‘The Open Door Project’ in the category of Sustainable Development Goals. Sharing happiness and excitement being the sole Gold winner, Rohit Ohri, Group Chairman & CEO, FCB India chats with BW Businessworld the agency’s wins and his overall viewpoint on Cannes Lion 2019.
1. What is it like being the only Indian agency to win a Gold Lions this year?
This win is now undeniable proof to the creative transformation of FCB in India. Last year, we were the most awarded agency, while this year, we are the only Indian agency to win a gold. Sustaining creative momentum is the key to growing our creative reputation, and I’m feeling blessed and happy.
2. How was the overall Indian performance this year?
We have had fair success though not to the level we had hoped for.
3. According to you, what worked in favour of the agency’s campaign in winning the Gold in what appears to be a tough year even from a juror’s standpoint?
The category ‘Sustainable Development Goals Lions’ celebrates the use of creativity to solve some of the world's biggest problems.
Today, India is facing a crisis in education. Over 90 million children in the age group of six to 14 are out of school. The Open Door Project, an initiative of Millennium Schools, seeks to make quality education accessible to underprivileged children.
The idea of 'second shift' schools is simple and truly sustainable. I'm delighted that the jury saw that in our work. For 'Open Door' this Gold Lion is not the end, it is the beginning of a long journey of change.
4. This year, the festival focused on having more gender equality this year. Are we seeing a move towards making Cannes Lions more diverse?
Diversity is the mother of creativity. Greater diversity creates bigger world-changing ideas. So it's completely appropriate that the Cannes Lions festival is pushing for greater diversity.
5. What are your five top takeaways from Cannes Lions 2019?
1. Keep it real
2. Relevance is King
3. Platforms & ideas make the real difference
4. Humanity over all else
5. Where is the rosé?