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Summer Appliances Go Intelligent And Energy Efficient

As technology advances and premiumisation gathers more pace, we will see many brands coming up with innovation-led products to meet and exceed the needs of the aspirational consumers of India

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With record highs predicted for the summer this year, it’s imperative to look at all possible ways to beat the heat. Along with bringing out the breeziest of cotton clothing, enjoying ice creams and luscious mangoes, people are seen to apply all sorts of hacks and tricks to make summer bearable. While nothing much can be done to handle the intense summer heat outside, one can stay comfortably cool inside the home with summer appliances including air conditioners, air coolers and fans.

Interestingly, be it an air cooler or a ceiling fan, summer appliances today are not just seen as utility products anymore. With rising incomes and aspirations, along with increased exposure to digital & global lifestyle and technologies, premiumisation trend is catching up fast in India in the consumer durables segment and home appliances are no exception. There is an ever-increasing demand for premium home appliances and people are willing to spend marginally higher on the products that make their experiences better and life easier while also offering them pride of ownership. In turn, brands are tuning their products in line with what the consumer expectations are – from design, material, finish and product efficiency (cooling, air delivery etc.) perspective. Much like people flaunt their cars and homes, they are now investing in premium appliances to make a lifestyle statement. 

Enter the market and you will get to know the variety you have these days in fans and coolers in terms of feel, fit and finish. From wooden finishes to hand crafted designs, to underlight fans to aerodynamically designed profiled blades, the premium and decorative range of fans have undergone a complete makeover. Similarly, air coolers today are available in varied sizes, shapes, capacities and materials to suit various aesthetic preferences and usage environments.

Another trend we are seeing in the home appliances segment is the Internet of Things (IoT). With the concept of connected homes on the rise, IoT technology is gaining popularity and people are spending on smart devices which can be easily controlled using smartphones and voice assistants. Such is this shift that even appliances like air coolers and fans have gone smart. While we have already seen IoT-enabled ACs in the recent years, it’s interesting to note that now we also have IoT-enabled fans and coolers which are gaining acceptance in the market. Simply imagine setting the timer or controlling the speed of your fan or cooler from a smartphone or with voice commands via Alexa or Google Assistant without having to hop out of bed. Conveniently comfortable, isn’t it?

There has also been a significant increase in the energy efficiency of summer appliances over the years, thanks to the advances in energy-saving technologies. Consumers are getting more and more aware about energy consumption and therefore are looking for energy efficient solutions wherein inverter (BLDC) technology, star ratings etc. come into play. Let’s take an example of ceiling fans with inverter technology which on an average consume 40-50% less energy as compared to the ordinary fans. From a modest assumption, if every new ceiling fan sold has inverter technology, India could potentially save 2800 GWh of energy every year.  Tuning to the shift, more and more brands are working together with the Government bodies to provide more energy efficient solutions to the consumers. 

As technology advances and premiumisation gathers more pace, we will see many brands coming up with innovation-led products to meet and exceed the needs of the aspirational consumers of India.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Summer Season

Atul Jain

The author is Sr. VP and Head, Fans Division, Orient Electric

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