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Students Possessing Skills Matches Our Requirement, We Will Hire Them: Panasonic CEO

Panasonic has partnered with Shine.com to make the selection of students as transparent as possible

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Establishing the ground for future innovators and leaders, Panasonic India has declared annual scholarship program for 30 students to provide assistance to select undergraduate students, enabling them to pursue higher education at their respective Indian Institutes of Technology (IITs) across the country. 

Meanwhile, companies had started their CSR programs since 2013, Panasonic India CEO Manish Sharma believes while they treat CSR as their fundamental duty, they started giving back to the society way before they started making profits.

It all started with the setting up of a manufacturing unit in 2012 and Panasonic looked out at areas of contributing to the society which came to health, education, skills and so on.

Manish Sharma, President and CEO, Panasonic India said, “We started incubating skill development centres around this manufacturing facility in Haryana which is one of the largest skill development centres in the country and then expanded to other areas and. We also looked towards health, we started with health vans and helping people in rural areas.”

Selection and Evaluation

Explaining the rationale of sponsoring IITians, he added, “Third is education, where we wanted to contribute to the overall process of nation-building, not only by the way of jobs but also through education. This also aligned with the thought process of sponsoring bright students, who find affordability a challenge. Therefore this idea of sponsoring 30 students every year who have qualified for IITs.”

Panasonic has partnered with Shine.com to make the selection of students as transparent as possible. The students can nominate themselves through their portal, and then Shine.com takes it through a fair evaluation process and eventually culminates in identifying 30 students.

Manish Sharma adds, “We don’t think about the maximum number of representation from IITs. It is about a fair evaluation, and then it doesn’t matter if students represent only 3-4 IITs, or going to represent 15 IITs.”  

Investment In Future Employees

Panasonic doesn’t see it as an investment in its future employees but purely giving it back to the society. However, as a responsibility towards these students, Panasonic wants to give them a fair opportunity.

Manish Sharma further adds to it saying, "Panasonic has been anyway going to the IITs for recruitment in the last few years, and it clearly depends on clear alignment between capabilities which they possess and the necessity we have as an organisation to utilize them. We don’t want to provide them with jobs; we want to provide them careers. This will be purely on merit, and we will provide them with an opportunity for them in a fair process.”

The company also plans to help the students with some soft skills for their careers. Companies are now taking education as part of their CSR program and looking at the students as a future investment, which Manish Sharma believes is already a trend.     

He added, “We provide skills to the people, and eventually provide them with an opportunity to join our organisation. This is not a pipeline creation, but for sure is an upliftment of skills and we will provide them with the opportunity if they are looking at Panasonic as an employer.”

The Bigger Picture

Manish talks about the bigger picture of their scholarship program adding that CSR might sound like a jargon, but Panasonic has been doing it aligned with the founder’s philosophy that the fundamental reasons for a corporate to exist is to give it back to the society.

Manish said, “We have been doing CSR for 9 years, however, we have started making profits for the last 3-4 years only. So we are extremely happy with the way we are contributing to the society, specifically to the three verticals, health, education and skills.”



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panasonic jobs iits students scholarship education skills