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BW Businessworld

Strive For More

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Rashmi Bansal is  an alumni of IIM ahmedabad and she has written several bestselling books such as Stay Hungry Stay Foolish, Connect the Dots, I have a Dream, among others, on budding entrepreneurs. Bansal’s recent work Arise Awake is a story of ten young entrepreneurs who started a business while studying in college or right after graduation. They chose to stay out of lucrative placements to pursue their passions and dreams. Many of them stumbled and fell but had the courage to dust themselves and start all over again. They started with their own or borrowed funds, their hostel rooms or homes doubling up as offices till they reached a stage where they could afford employees and reach ultimate nirvana — funding from venture capitalists. Some are still struggling on the path but refuse to give up or take up regular employment.

For example, Prabhkiran Singh and Siddharth Munoth started selling flavoured lassi just outside the main gate of IIT Bombay while studying there. The venture failed but they now run a Rs 5-crore youth-focused online business brand, Bewakoof.

Aruj Garg, while still a student at the National Law School, Bangalore, started a takeaway food outlet to cater to the needs of students on the campus, after cajoling the school authorities into granting permission. Today, the Bhukkad brand of natural fast food is expanding rapidly. 

Eshwar Vikas and Sudeep Sabat struggled for several years to create an automatic dosa machine. Today, their Dosamatic dosa machine has secured orders from 100 restaurant owners. The young entrepreneurs want to replicate their success by producing dosa machines for homes.

The book is not intended to be a management guide giving great analysis or insights. Bansal successfully gives us a peek into the lives and thought processes of entrepreneurs who have been covered. Quotes in Hinglish, Hindi and even Marathi are used in the book to give it a college writing style.

Rajagopal is CEO, Consumerge Wealth Managers

(This story was published in BW | Businessworld Issue Dated 29-06-2015)