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BW Businessworld

Steering A New Course

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Accounting and professional services giant Ernst & Young has recently appointed Farokh Balsara as the Media & Entertainment industry leader for the Europe, Middle East, India and Africa (EMEIA) region.  Based in Mumbai, Balsara has been E&Y's M&E Practice Leader in India for over a decade and will now drive the sector program throughout the EMEIA region. In 2008, Ernst & Young became the first professional services firm to create an integrated EMEIA Area with a view to offering clients a seamless cross-country experience and leverage the firm's global knowledge capabilities. Balsara is the first partner from India to lead a sector at an EMEIA-wide level.

Commenting on his new role Balsara says he is looking forward to taking on new responsibilities and working with a strong EMEIA-wide team of professionals to significantly ramp up our Transactions and Advisory practice. "Ernst & Young is the market leader in working with the Media & Entertainment industry and we would continue to strengthen our market leadership position. We have a strong M&E industry practice in France, Germany, UK, Italy, Spain, India and the Nordics and with the challenging business environment, our endeavor would be for our clients to benefit from cross coordination of ideas and best practices between developed and emerging markets," he further states.

Julie Tiegland, Accounts, Industries & Business Development Leader, EMEIA, Ernst & Young says that over the last several years, (Balsara) has built India's leading M&E Practice among all professional services firms, advising both Indian and multinational  M&E companies. "As the M&E sector increasingly converges across boundaries, Farokh's knowledge and experience will be deeply valued by our clients across the EMEIA area. Media & Entertainment is a priority sector for our firm globally and we are seeking to significantly strengthen our M&E market presence across the EMEIA region."

 In his career of 25 years in professional services, Farokh Balsara has, for the most part, extensively advised several large Indian M&E companies in risk management and in improving the efficiency and effectiveness of key processes. He is also experienced in performing a variety of market reviews and feasibility studies, and developing entry strategies for multinational M&E companies desiring to establish a business presence in India. He was one of the founding members of FICCI-Frames and authored the FICCI-Frames report since its inception in 1999 for 5 years and has also been the National President of the Indo-American Chamber of Commerce (IACC). Under his leadership, IACC has endeavoured to promote greater exchanges between Hollywood and Bollywood.