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Start-Up Positioning: Here’s How Creative Agencies Effectively Position Your Start-Up

An innovative creative agency emphasizes sprucing up multiple branding elements and strategies to ultimately help the start-up in expanding customer outreach.

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Carving out a niche in the present market scenario is not an easy task, especially if you are a start-up. Founders pour all of their blood, sweat, and tears into making a business idea, product, or service that is revolutionary and captures a chunk of the market. Strategically, such an idea requires a reliable and result-oriented creative agency to produce robust branding and marketing campaigns that further helps in acquiring the desired customer base. 

An innovative creative agency emphasizes sprucing up multiple branding elements and strategies to ultimately help the start-up in expanding customer outreach. They emphasize on crafting a success story by developing a unique territory for start-ups to stay distinctive from competitors. Furthermore, it helps in specifying the target market and increasing the value for attracting business prospects – investors, customers, and vendors.  

To nail the start-up positioning and make a stunning image in the market, creative agencies focus on the following key areas:

Creating a winning presentation 

Every start-up aims to acquire a substantial amount of capital for kickstarting their business. But raising capital and funds require putting together a strong and highly compelling deck for pitching. Irrespective of how innovative your product or idea is, attracting investors in a short span is imperative but equally challenging. It presents a set of unique challenges in demonstrating that your start-up is extremely profitable and sustainable. 

That’s when creative agencies come into the picture. They understand the utmost need of creating a winning presentation to hold the investor’s attention for a long. Since investors go through multiple pitch decks at a time, creative agencies focus on creating a presentation/pitch deck that can keep the investors engaged while providing complete information presented in the most influential design. They emphasize communicating the level of the start-up’s expertise, professionalism, and talent for better funding opportunities.  

Rendering impeccable storytelling videos 

The trend in sales promotion and banner advertising has become outdated. Customers and decision-makers are more inclined towards investing their time in seeing stories. This is becoming the most innovative trend in today’s marketing landscape where start-ups communicate their product message through a storyline. Animated videos hold great potential when it comes to narrating a story through videos, giving product demonstrations, educating the customers, etc.  

Creative agencies understand the relevance of touching the pain points of customers. They work on creating innovative animated videos that help the stakeholders to associate with the start-up product or idea in a single glance. It is one of the most reliable methods customized to capture the interest of the viewers and gain their trust while increasing the recall value. Additionally, the agencies work on crafting an interesting concept and ideation behind the videos that have the potential to reach a huge customer base through social media channels. 

Establishing digital footprints (Web Design & Development)

The widespread adoption of digital channels has pushed businesses to operate online. A typical customer or stakeholder is digital and the first interaction that happens with them is through digital assets. Having a captivating website design is crucial for the pre-launch and post-launch of a start-up. When embarking on a sustainable business idea, it is significant for start-ups to create a website that corresponds with their business goals, objectives, and values. 

Creative agencies play a powerful role in website design and development that represents the start-up among its prospective clients, and customers. By integrating the various elements of web design, agencies focus on enhancing the UI and UX of the webpages that results in seamless online selling of products and services. A highly functional website attracts more customers, boosts reach, generates business leads, and helps in gaining a huge return on investment. Additionally, it creates a consistently positive image of the start-up by delivering an excellent customer experience.

Focusing on consistent branding 

Creating a powerful brand design in the initial stage of the start-up is integral. A well-executed brand design introduces your start-up to the target audience in an impressive manner. Creative agencies create a design that deeply connects with the customers and business prospects right on time. Gradually, it moves towards building customer relationships, trust, and helps in retaining them by establishing a good reputation. 

When positioning a start-up, creative agencies understand the significance of creating brand values with a like-minded audience. Thus, the founders can take a casual approach in brand designing and develop a set of principles that upholds the identity and communication of the start-ups with the customers. 

Right positioning is crucial for start-up success in a fierce competition. The key areas of positioning effectively add value to a start-up’s journey. With a carefully crafted strategy, creative agencies not only position the start-up but also carve out a niche for them in the market. 

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Dharmendra Ahuja

Dharmendra Ahuja is a Founder and CEO of PitchWorx, a pioneer in providing presentation design services in India

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