Star Power, And The Price Tag
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Is getting a big celebrity to host a reality show the perfect recipe for its success? Not quite. Consider the recently launched game show National Bingo Night on general entertainment channel (GEC) Colors. Hosted by Bollywood star Abhishek Bachchan, the show recorded television viewership ratings (TVR) of 5.1 on the debut night, the highest for any celebrity-hosted show in the past few years. Interestingly, the TVR fell to 2.0 in the very next episode.