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BW Businessworld

Sony Fails To Impress At Barcelona Tech Show

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Last year Japanese technology giant Sony sold off Vaio, its laptop division, and there is a high possibility that it will be doing the same with its mobile division due to low sales and revenues.
While Sony makes some of the best smartphones in the market, the devices have not made a big impact in any of the markets.
The company was not very enthusiastic at the Mobile World Congress technology show in Barcelona as it only unveiled a mid-range smartphone and a tablet with a bunch of accessories.
Sony's flagship devices were nowhere to be seen. Nonetheless the Xperia Z4 Tablet does sound like an interesting product which is laden with some of the latest hardware. Sony claims that it is one of the slimmest tablet offerings in the market and continues the company's legacy of sleek design with a glass front and back finish. To be frank, it is quite impressive.
However, the tablet market in India is quite different. While the major chunk of sales is in favour of the low-end players, the high-end segment is completely dominated by Apple and Samsung. This means that Sony's new tablet will gain very little or almost no attention.
Same goes for the Xperia M4 Aqua, which is a mid-ranged waterproof smartphone. It comes with an impressive design and features, but will that be enough to take on the competition from Motorola and the huge hoard of Chinese smartphone makers? Let us hope Sony can reinvent itself in the mobile market in the coming months.