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BW Businessworld

Sold On Digital

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Realising the relevance of the expansion and diversification in e-commerce and internet/mobile advertising, online education portal, has recently launched a certificate course in Digital Marketing, in association with Internet & Mobile Association of India (IAMAI). Launched in 2011, the portal delivers industry relevant courses in the areas of retail management, financial management, programming languages and project management among others. Online education portals such as GurukulOnline Learning Solutions also provide similar certificate courses but while they range for a duration of 1-12 months,'s courses range between 20-50 hours of study time. 

The course takes an average of 30 hours of study time to complete, is available online and can be accessed anywhere. A CD version is also without any additional cost. Each participant is assessed during the course through online quizzes and then a presentation at the end of the course. The participant gets a Certificate at the end of course, endorsed by IAMAI.

Priced at Rs 2,799, the course is also available through many partner websites and franchisees of They are currently in the process of increasing their franchising networks across the country and started with their master franchisee, Ganesham Skills Academy in Rajasthan who will be selling the CDs of the courses offered.

"We are delighted to be associated with IAMAI to provide Digital Marketing course. "The methods of marketing are changing today, faster than ever before and it is becoming important for marketers to get the understanding of online marketing. Our course will cater to all those who are looking to build a successful career in the field of digital marketing," says Ishan Gupta, CEO of IMAI is an industry association that addresses the challenges facing the digital and online industry focusing on areas such as mobile content and services, online publishing, mobile advertising, online advertising, e-commerce and mobile and digital payments.