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Social Media Circuit: Relevance Trumps Time

This update is very similar to Facebook and Twitter’s timeline algorithm, where the most relevant update is given priority over the most recent one

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Facebook’s photo-sharing app is doing away with the chronological order in its news feed. In one of the biggest change for Instagram since 2013, the feed will now work according to the interests of users, showing posts by relevance.

In a blog post, Instagram highlighted that with the current format of the news feed, people miss 70 per cent of their feed on an average. “Instagram has grown; it’s become harder to keep up with all the photos and videos people and businesses share. This means people often don’t see the posts they might care about the most,” the post explained.

The app introduced advertising last September and has attracted a lot of attention from brands. It lately reported having 2,00,000 advertisers within six months, including the bigger brands and small and medium businesses.

Ads will also be part of the new algorithmic feed. “The feeds will soon be ordered to show the moments we believe people will care about the most — and that includes content shared from businesses,” the post added.

This update is very similar to Facebook and Twitter’s timeline algorithm, where the most relevant update is given priority over the most recent one.

“As we begin, we’re focusing on optimising the order — all the posts will still be there, just in a different order. If you post about an upcoming flash sale or a new product, it will be waiting for consumers when they wake up, no matter how many accounts they follow or what time zone they live in,” the blog post added.

BRAND BUZZ
Rating People

There is a new social app in the market that allows users to rate other people. Dubbed as the ‘Yelp for People’, the Peeple app lets users give ratings as well as describe people’s personal, professional and even dating life. The app has three tiers of ratings — positive, neutral and negative. The company page describes the app as “looking at everyone in the three ways you could possibly know someone — personally, professionally and romantically — you can provide a recommendation on everyone you come in contact with.

DIG THE DATA
New Age Moms

Facebook IQ’s study of parents around the world shows that they are five times more likely to use Facebook when making family buying decisions than parenting websites, 7x more likely than magazines and 3x more likely than online video platforms. Fifty six per cent of moms follow businesses on Instagram, and 62 per cent use Instagram to learn about products and services.

Buying Behaviour
Bazaarvoice found that 54 per cent of online buyers read reviews before they make a purchase, and 39 per cent of in-store shoppers read online reviews too. When making big ticket technology purchases, 45 to 55 per cent buyers seeking out reviews.

Rating People
There is a new social app in the market that allows users to rate other people. Dubbed as the ‘Yelp for People’, the Peeple app lets users give ratings as well as describe people’s personal, professional and even dating life. The app has three tiers of ratings — positive, neutral and negative. The company page describes the app as “looking at everyone in the three ways you could possibly know someone — personally, professionally and romantically — you can provide a recommendation on everyone you come in contact with.

LEADERS
Vijay Mallya
@TheVijayMallya
Ex-chairman, USL

“My son Sid @sidmallya does not deserve all this abuse as he had nothing to do with my business. Slam me if you must but not a young man”

Paul Polman
@PaulPolman
CEO, Unilever

“If food-waste was a country, it would be the third biggest emitter after US and China. Time to solve together ”


sentifi.com

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