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Snapdeal Launches New Brand Campaign

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping products for everyday living at great prices, all of which enable the user to upgrade their life.

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1569411222_gIpumA_Logo_Snapdeal.jpg

Snapdeal has launched a festive season brand campaign that showcases the rich diversity and depth of products available on its platform.

The campaign comprises multiple short films each highlighting the “undiscovered stars” of online shopping products for everyday living at great prices, all of which enable the user to upgrade their life.

The campaign uses the theme of discovering products at “the snap of a finger” to underscore the ease of discovery on the platform. Set to foot-tapping music by Milan-based sound agency, Smider, each film shows users having fun with the products bought on Snapdeal.

The range of products showcased in the films includes fun, eclectic products like magnifying mirrors, makeup brushes, selfie lights and camera tripods for those putting up perfect pics on social media and blogs. 

For those using Diwali to upgrade their homes, sensibly priced products like multi-function fruit and vegetable peelers, wooden spoons, frying pan sets, USB-powered smoothie blenders, sponge hand gloves for cleaning, water pH meters etc. have been showcased. A range of beautiful LED lights and diyas offer a short introduction to the vast range available on the platform.

According to a Snapdeal spokesperson, “E-commerce in India is now beyond just brands and discounts. It is about accessing products that add value and help upgrade the daily lives of the users in multiple, small yet meaningful ways. The purpose of the “Snap-Diwali” campaign is to showcase the vast selection of unique and functional products that are available online.”

The campaign is already live on digital platforms like YouTube, Instagram, Facebook, TikTok, Voot, Hotstar etc. Later this week, it will also be seen across various top national and regional TV channels. The rise of regional consumption is reflected in the fact that the campaign will run in seven languages - Hindi, Tamil, Kannada, Marathi, Bangla, Telugu and English. The campaign is expected to run across for four weeks.

According to MohitDharJayal, Co-founder of Motherland Joint Ventures, which is Snapdeal’s strategic advisor on various aspects of customer experience, “Snapdeal is in a category of its own. It offers customers a kaleidoscopic, non-stop mix of shopping and entertainment - all wrapped up in fun, accessible user experience, and affordable pricing. And there’s a pipeline full of exciting innovations on the way from the Snapdeal lab.”

The films have been made by Italy-based illo.tv, a design studio which has worked on iconic projects for brands like Airbnb, UEFA, Snapchat, Bloomberg and various other innovative international startups. Led by the creative duo of lleniaNotarangelo and Luca Gonnelli, Illo’s style is characterized by a minimal and colourful aesthetic with particular attention to clear storytelling. According to toIleniaNotarangelo, Creative Director, illo, “Snapdeal was one of the most fun and challenging projects in terms of production for our studio, this year. We tried to come up with some quirky, not stereotypical 15-second plots that could match the different and unusual products that Snapdeal offers. From a stylistic point of view, we tried to match our visually synthetic set design approach with the Indian Diwali mood. I think that the result is a pretty refreshing mix, with a little reference to the Memphis style.”


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snapdeal brand campaign Smider diwali e-commerce
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