Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
BW Businessworld

Securing Your Messages

In a Snapchat-style update, it has also introduced the feature to set a control on the length of time each message, sent within a secret conversation, remains visible within the conversation

Photo Credit :

After WhatsApp, Facebook will now introduce end-to-end encryption to Messenger as part of its strategy to increase the safety guards within the popular app. It is also testing another new feature of disappearing messages.

As part of this new feature, users will be able to create one-to-one secret conversations in Messenger that will be encrypted end-to-end and which can only be read on one device the user uses to send the message. This means that a conversation started on the mobile will only be accessible on that device and not on the tablet or PC.

In a company blog, Facebook said, “(The encryption) means the messages are intended just for you and the other person — not anyone else, including us. Starting a secret conversation with someone is optional. That’s because many people want Messenger to work when you switch between devices, such as a tablet, desktop computer or phone. Secret conversations can only be read on one device and we recognise that experience may not be right for everyone.”

In a Snapchat-style update, it has also introduced the feature to set a control on the length of time each message, sent within a secret conversation, remains visible within the conversation.

However, secret messages don’t currently support rich contents such as GIFs and videos, making payments, or other popular Messenger features.

The feature is available on a limited test basis right now, but will be more widely available this summer.

BRAND BUZZ
Archiving Memories

Moving beyond the most current content, Snapchat brings a new feature called Memories to allow users to create a camera roll of older content to save snaps and ‘stories’ on the app. The newly added feature also lets users search content by a caption or recognised objects, and add filters to older snaps. Older images will appear with a frame around it so everyone knows it is from the past. The company said in a blog post, “You can use Memories to create new stories from snaps you’ve taken, or even combine different stories into a longer narrative.”

DIG THE DATA
Soccer Mania

Portugal was the last club standing at EUFA EURO 2016, outlasting host France to win the trophy, and Facebook said 195 million users were responsible for 950 million tournament-related interactions from June 10 through July 10. The final match, won by Portugal in extra time, generated 146 million interactions from 45 million Facebook users, as well as more than 14.2 million tweets. According to Facebook, the five most-discussed players during the final match were: Cristiano Ronaldo, with 53 per cent; Pepe (10 per cent); Nani (7 per cent); Dimitri Payet (6 per cent) and Ricardo Quaresma (5 per cent). The top moment of the match was Ronaldo hoisting the trophy.

LEADER

Paul Polman
@PaulPolman
CEO, Unilever
“Climate risk reporting should be mandatory for businesses. We must hold each other to account on #ParisAgreement”

Sajjan Jindal
@sajjanjindal59
Chairman and MD, JSW Steel
“Intro of “fat tax” on burgers,pizza,pasta, etc. in Kerala — if it focuses on public health and not on revenue generation, then it’s a good idea”


sentifi.com

Top themes and market attention on: