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Samsung Launches QLED TVs, Aims to Own 60 Per Cent Market Share

Riding high on their Galaxy S8 smartphone launch last month, Samsung on Tuesday (2 May) launched their high-end television — QLED — in India

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Riding high on their Galaxy S8 smartphone launch last month, Samsung on Tuesday (2 May) launched their high-end television — QLED — in India.

Talking to BW Businessworld, Rajeev Bhutani, vice-president of consumer electronics, Samsung India, said, “We are looking at the market share based on the market potential.”

Bhutani feels there were some points of concern for customers in thee TV segment, such as picture quality, style, technology and smart functionality.

“With this product we have addressed a lot of pain points of the customer and this will enable us to grow in this segment. We will consolidate our market presence and aim for 60 per cent market share in the premium category,” he added.

With this new product, the South Korean electronics conglomerate is planning to consolidate the market share in the ‘40 inch and above’ television segment. He highlighted that there is 45 per cent demand of 40-inch television sets in the market. The consumer electronic brand is expecting a significant demand from all parts of the country. Apart from metro cities, there are high hopes from non-metro as well as rural markets.

In order to tap these markets, Samsung is launching different financial schemes for consumers. “The rural and non-metro market compliments the growth of the entire business. These markets account for 30-35 per cent of the total business.

Samsung expects good sales numbers from e-commerce platforms and better response from offline chains as the offline channel has better representation of products.

HC Hong, president and chief executive officer, Samsung Southwest Asia, said, “Samsung’s QLED TVs are ushering in a new era of televisions with innovations that are ahead of their time. These televisions reflect our global ambition.”

QLED TVs will be launched in three series — Q9, Q8 and Q7 — in 55 inch (138 cm), 65 inch (163 cm), 75 inch (189 cm) and 88 inch (223 cm), May onwards. QLED TVs will be priced between Rs 314,900 and Rs 2,499,900.


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