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Rubbish Floggers

Fashion and lifestyle blogging is the top profession today. Nobody wants to become a doctor, lawyer, MBA or designer;everybody in my class wants to be a fashion blogger

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I have found the perfect profession now that I have finished my schooling. 

Really what is it? 

It’s a profession where not only will I get paid fabulously but I will get to travel free but get my clothes, my makeup, hairstyling will also be free and I will lead a life of luxury. 

Good heavens what is this profession that is so amazing, I haven’t heard of it?

 It’s called ‘fashion and lifestyle blogging’and nearly everyone is into it. It is the top profession today. Nobody wants to become a doctor, lawyer, MBA or designer; everybody in my class wants to be a fashion blogger.

 If everyone is into it don’t you need to study for it? 

Are you crazy no one has ever studied to be a fashion and lifestyle blogger; anyone or anybody can be a fashion and lifestyle blogger.

Really I didn’t know this... 

Nothing is great about it, even my 7-year-old niece is a blogger and actually, she gave me the idea since she is already living the high life. 

How is it possible that a 7-year-old is living the high life from only blogging?

Candy, chocolate and ice cream companies want her to write about them and are wooing her. Besides getting paid she gets her regular supply of sweets. Now isn’t that fabulous? 

Sounds like a dream profession but she should worry about her health and teeth. Anyway, so what will you do?

I will go to designers, brands, companies, tourist offices, lifestyle brands and tell them I will feature them in my blog so they will have to give me clothes and of course pay me to write about them. 

But what do you know about fashion or lifestyle; you have just left school?

I was the best-dressed girl in school so I know a lot about fashion and besides, I have traveled a lot with my parents.

Dressing well and knowing the nitty gritty details about fashion needs the knowledge to comment critically. Traveling with the family does not equip you on knowing what to write about places.

I am not going to be critical. I will just wear the clothes visit the places take selfies and upload them on my fashion blog. 

What makes you think people want to read this and why will brands, designers, tourism offices and lifestyle products give you their garments and invite you when you are a newbie in the business?

Oh, I won’t be a newbie; I will have one million followers. 

How will you get one million followers when you will just start?

Oh, you don’t know anything about this fashion and lifestyle blogging business. I will buy followers. There are companies selling followers to fashion bloggers. 

I don’t believe this. Where is the fashion and lifestyle business heading? It seems unknown names with no knowledge of these subjects are flogging rubbish news to lakhs of followers who are equally clueless and dumb about the business. 

You may say anything but I will get paid very well to blog on these names.

That is more shocking I can’t believe that companies, brands, and designers are paying these fashion and lifestyle ‘floggers’ to write. It seems good advertising has replaced mediocre rubbish.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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Meher Castelino

Author is a fashion blogger

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