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Role Of Design In Success Of A Liquor Brand

The design does everything from relaying the nature of the product to conveying the brand’s personality and tell the tales behind it.

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There you are, standing in a liquor store aisle, face to face with hundreds of bottles- and a choice to make. The one thing that attracts you is the appearance of the packaging- boxes, labels, logos and the etched imagery before you.

The design does everything from relaying the nature of the product to conveying the brand’s personality and tell the tales behind it.
 
Creativity holds a vital role in the success of a liquor brand. The bottles seems distinctive before you even taste the content inside. For some consumers, it’s the captivating colour scheme or a stunning overall aspect which gives a finer chance of attracting the buyers.
 
To make your product successful in this crowded market, you need to come up with a unique and interesting bottle design to give your brand a stronger positioning. The factors that makes it successful are:
 
Research
For designing an appropriate bottle/ label design, the design agency needs to dive deep into understanding the brand and the company history. This makes it easy to get the clear message of the product and it leads to a favourable outcome.
 
Creativity is the Key
Simplicity always rules, and it’s the first step towards creativity. Keeping it simple yet noble is what makes a design work. One should know what to take out from design and what to put in. A fine balance of spacing, colour, patterns, graphic details, and suitable fonts, contribute to the success of a design, that not only captures the mind-space of the consumer but also results in higher sales for the company.
 
Maintain Originality
Make sure that your label design looks unique, memorable and original. Analyse your competitors’ label along with several other products all around. Innovate a design that stands out for its excellence and authenticity.
 
Packaging is the King
When it comes to packaging design, the content of the bottle matters the most. The packaging design should be fleshed out in accordance with the content of the product and the sort of the product as well. This will not only help in increasing the sales but also bring brand loyalty. Use of variour materials, substrates and surface textures works as value addition to the packaging.
 
Love Thy Design

You must love your design before you expect it to be loved by others. This unique mechanism is one of the key ingredients that flows from your heart to the heart of the consumer through a product. Create some magic and get mesmerized yourself. Everything else follows.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


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design principle

Kunal Sehdev

The author is Founder and Chief Design Strategist, Kuse

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