Rio Celebrations On Twitter
Twitter has suspended a total of 3,60,000 accounts since the middle of last year for violating its policies on promotion of violence or terrorism. Daily suspensions are up more than 80 per cent since last year
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The 2016 Summer Olympics came to a spectacular end on 21 August, but Twitter is still abuzz about it. Throughout the #Rio2016 Games, fans around the world turned to Twitter to cheer victories, engage with athletes, see highlights, and share in the live experience. “Rio 2016 saw Indians come together to celebrate our women sporting heroes on Twitter on a scale never seen before. Four out of the top five most mentioned Indian athletes on Twitter during the Olympics were women and there were more than 2 million tweets around the performances of P.V. Sindhu, Sakshi Malik, Dipa Karmakar and Sania Mirza. This was even more than the number of Tweets for the India-Pakistan and India-Australia matches at the 2016 ICC World T20 combined,” says Aneesh Madani, head of Sports Partnerships at Twitter India.
Over 187 million tweets were sent about the Games, which led to 75 billion impressions (views on and off Twitter).
The top five Olympics moments for India based on tweets-per-minute spikes were around P.V. Sindhu winning the first set of her Olympics final, Dipa Karmakar landing the Produnova in her Olympics final, Sakshi Malik winning bronze in the final seconds of her repechage round, Abhinav Bindra making it to a shootoff in the Olympics final and Sania Mirza and Rohan Bopanna winning the first set of their semi-final.
“Twitter became the common channel of communication between our athletes in Rio and fans and supporters in India, and the roar of the excitement was truly experienced on the platform,” adds Madani.
DIG THE DATA
According to a report by customer acquisition platform Fluent that surveyed 1,769 millennials and 1,191 non-millennials, twenty four per cent of millennials said “nearly all” of their online time is spent on their smartphones and 27 per cent said “most” of their online time is spent on their smartphones; 15 per cent millennials said they make online purchases on their smartphones “multiple times per week”.
Twitter has suspended a total of 3,60,000 accounts since the middle of last year for violating its policies on promotion of violence or terrorism. Daily suspensions are up more than 80 per cent since last year.
Shift In Growth Markets
Ogilvy & Mather launched a new report identifying 12 “velocity” markets that will be key to middle-class consumer growth over the next decade. With the “BRIC” index of markets having outlived its usefulness, Ogilvy’s new ranking provides a new perspective on the future of global growth. The epicenter of future middle-class growth is Singapore. Centered principally in India, but inclusive of Pakistan, Bangladesh, Myanmar, Indonesia and the Philippines and extending up to China through to Egypt, Nigeria, Mexico, and Brazil in the opposite direction.
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