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Religare Health Insurance rebrands as Care Health Insurance
Effective September 1, the rebranding is an adoption of its principal deliverable ‘Care’, the company said. Except the name, Care Health Insurance’s founding management team, value-for-money products and the technology-driven servicing capabilities are all the same, it added.
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Highlighting its ethos of delivering quality consumer experience while offering a wide continuum of care policies, Religare Health Insurance said on September 1 that it has rechristened itself as Care Health Insurance. Despite the name change, all service and product offerings remain the same, backed by the founding management team and reflecting its high standards of customer-centricity, it said.
Care Health Insurance has been offering health insurance products to corporate employees, individual customers and for financial inclusion.
The rebranding is aimed at further building on opportunities to deliver the best possible ‘Care’ to its consumers, it said. "As earlier, Care Health Insurance will keep investing in and effectively deploying technology in delivering excellence in customer servicing, product innovation and value-for-money services. Care Health Insurance will continue offering products in the retail segment for Health Insurance, Top-up Coverage, Personal Accident, Maternity, International Travel Insurance and Critical Illness along with Group Health Insurance and Group Personal Accident Insurance for Corporates, Micro Insurance Products for the Rural Market and a Comprehensive Set of Wellness Services," it said in a statement.
Why undertake the rebranding exercise? Rashmi Saluja, Executive Chairperson, Religare Enterprises Limited said: “We have always believed ‘Care’ lies at the centre of everything we do as a Health Insurance Specialist. This comprises ensuring customers’ easy access to quality healthcare, broadening the spectrum of overall ‘Care’ beyond hospitalization to include preventive health check-ups, wellness, doctor consultations, diagnostics and home care. Besides, ‘Care’ has been the guiding principle for all our customer-centric initiatives in product design, claims administration, technology development and customer service. Considering these factors, it made immense sense to transition to the new identity – Care Health Insurance – that truly represents what we do best as an organization – Care.”
Anuj Gulati, Founding Managing Director & CEO, Care Health Insurance, said: “We wish to reassure all employees, partners and stakeholders that our organization remains the same. Be it the founding management team, our bouquet of value-for-money products or the technology-driven servicing capabilities, everything is the same – except the name. Additionally, all aspects vis-à-vis customer policies such as the policy number, health card, cashless network, customer care details as well as claims and renewal processes, are unchanged.”