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BW Businessworld

Redefining Luxury Styling

To make Da Milano a truly global player, expansion efforts are now concentrated on international markets

Photo Credit :

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Da Milano is a premium leather brand, uniquely positioned as a leading Indian player in the Bridge to Luxury (BTL) segment of the leather fashion accessories market. For over 25 years, the brand has been known for its exquisite craftsmanship and immaculate styling, and it is tailored for both women and men with a mix of formal and semi-informal designs. 

Da Milano has its design studio in Italy where new collections are launched every season by a team of 15 talented designers constantly researching latest trends, innovating new designs and developing the finest quality of leather accessories. 

The collections exude character, originality, style and flair and are in sync with the latest global fashion trends. For all the leather enthusi­asts around the world, Da Milano is the exclusive destination for hand­crafted leather accessories and products.

Speaking about his preparatory days, Sahil Malik, Managing Director, Da Milano said, “Amidst our initial journey, to make our way into prime properties was a challenge. The same locations now boast of our brand as one of their prime stores. Striking a fine balance between price and quality was also a time consuming and rigorous process, which entailed large amounts of R&D. Standing tall next to international brands at airports and malls may have been a challenge once, but we now proudly call ourselves an established brand having won customer loyalty.”

PAN INDIA GROWTH

The luxury brand has grown rap­idly since it opened its first store in New Delhi. Today, the brand has over 45 exclusive boutiques across India. With stores in all major met­ropolitan cities such as Delhi, Mumbai and Kolkata, and in smaller cities such as Amritsar, Ahemdabad and a presence in all major domestic and international airports across India. To make Da Milano a truly global player, expan­sion efforts are now concentrated on international markets such as U.A.E, South-East Asia and Europe.

Malik believes that his brand stands for perfection, in terms of quality and service alike. He has successfully created an array of brands at par with international labels being under the age of 40 and is currently standing tall in four countries, with more interna­tional expansions in the pipeline, providing products that are unpar­alleled with a doting and loyal consumer base. 

SHIFTING GEARS IN COVID

Sharing his experience of the pan­demic time, Malik added, “My learning in the last eight months has been equal to my learnings in the last 20 years probably. We had to shift our gears on an everyday basis. We have our stores at vari­ous airports but we never thought that transport and airports would also shut down. This was because we had physical stores and online was a very limited portion of our revenues.” 

Another big challenge was what will be the customer’s reaction and when will the malls reopen. Malik said, “Various marketing activities were done and fortunately as a brand we were able to bounce back. If you have a great product, good quality and customer loyalty across the year then you will surely succeed as a brand.”

Malik has also forayed into a home accessory brand called Da Milano Homes - the one-stop des­tination for all home leather acces­sories and furniture. He has gar­nered several awards and also par­ticipated in Champions for Change initiative organised by the government of India.