RateGain Acquires BCV To Help Hotel Chains Maximize Guest Lifetime Value
This deal will also increase our ability to bring ‘deep learning’ powered applications for the travel and hospitality industry in the near future.
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RateGain today announced the acquisition of BCV, the only hospitality focused social media provider with the capacity to monitor and engage the social universe 24 X 7. BCV, a RateGain company, will now offer a comprehensive Guest Experience Cloud platform with an arsenal of proprietary digital products designed to increase direct sales, provide unparalleled guest interactions, and mitigate negative experiences helping hotel chains maximize the guest lifetime value. This acquisition will further help RateGain unlock revenue across hotel chains, airlines, car rentals, OTAs, cruise lines, package providers, TMCs, and vacation rentals.
This comprehensive Guest Experience Cloud platform combines the power of BCV’s social media listening, analytics, creative and engagement capabilities with RateGain’s AI-driven cognitive revenue management and smart distribution solutions.
Commenting on the acquisition Bhanu Chopra, Founder & CEO, RateGain said, “RateGain and BCV will replace the traditional waterfall methodology of data collection, analysis and action with a more agile model that would bring revenue management, sales and marketing together, breaking down the traditional silos to generate unprecedented visibility and control to influence & impact the guest journey and directly measure impact on booking and Net RevPAR to maximize guest lifetime value.”
Commenting on the acquisition Benji Greenberg, Co-founder & Chief Executive Officer, BCV said, “This deal will also increase our ability to bring ‘deep learning’ powered applications for the travel and hospitality industry in the near future. The new integrated platform will give 125,000+ hotel properties, access to millions of proprietary social profiles to serve the right message, to the right guest, , on the right channel, every day elevating the brand experience for guests across the research, plan, book and experience journey. We will now have access to far more rate intelligence to ensure we’re hitting the right person across the right platform while increasing guest lifetime value for hotels.”
RateGain now will be a global award-winning team with the end to end solution capability of maximizing revenue every day, including guest experience cloud, cognitive revenue management and smart distribution solutions that process over 240 billion data points, tracks online conversations across 395,000 hotels globally and connects to 1,500+ demand partners impacting over $13 billion in revenue annually.