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Shivjeet Kullar

The author is a legendary ad man who has won over a 100 awards in his career. He is also an author, a novelist a playwright and song writer. Now he has founded the unusual and powerful website adytude.com which helps power other websites, brands and businesses ahead

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Rakhi Sawant And The Statue

BLANKThe Statue of Liberty is famous because it is in every fifth Hollywood film. Either in the background. Or seen from a plane

So, I have to say it.

I’m pretty happy that India has the tallest statue in the world.

That doesn’t mean I like Modi. Or dislike Modi. I’d be equally happy if the statue had been built by Rahul Gandhi, or Mamata Banerji, or Arvind Kejriwal.

Because this is about the statue, not the political background.

Now, I’ve heard the logic. We could have constructed 25 IITs instead. Or lit up 1,000 villages. Or bought five fighter jets. And other such sensible things.

All that makes sense.

As much sense as the fact that Shah Jehan could have made 1,200 roads instead of the Taj Mahal. The Pharaohs could have built three new cities instead of the pyramids. And the Americans could have opted for 22 more schools instead of the Statue of Liberty.

But good they didn’t.

The thing is Modi conceived of the Statue of Unity long before he became PM.

And the fact is Sardar Patel, who the statue is for, is one of the most unrecognised heroes of the Indian freedom movement. He unified hundreds of princely states to make India happen.

Today, it is impossible to unify even one state!
I also understand that there have been other so-called ‘parallels’ in history that have been pointed out. Like the Romans constructing huge stadiums and having ‘games to the death’ to distract the masses. ‘Nihil est incertius vulgo, nihil obscurius voluntate hominum, nihil fallacius ratione tota comitiorum’ — Nothing is more unpredictable than the mob, nothing more obscure than public opinion, nothing more deceptive than the whole political system.

But hey, that’s not us. This is not a statue built on the bones and bellies of one billion starving people of a third world nation.

It is an expression of one of the world’s future superpowers expressing its pride, in what it is and what it will become.
Now all those who are angry should leave this page now because you will get even angrier.

I feel the next step is to let everyone in the world know that we have built the world’s tallest statue.

Which is the other really famous tall statue — the Statue of Liberty, right?

Do you know that it is the 47th tallest statue in the world? And how many of you know the other 45?

Which brings us to marketing and advertising. What’s the point in having the tallest statue in the world if you can’t tell the world about it?

And there is an easy way to do this. We all know the most famous thing in India known across the world. Yes, it’s Bollywood. The Statue of Liberty is famous because it is in every fifth Hollywood film. Either in the background. Or seen from a plane. Sometimes it gets blown up.

We need to do the same thing. At least three films a year need the Statue of Unity. Amitabh Bachchan can write poetry in front of it, Salman Khan can climb it to rescue Sonalika, Ayushman can slide down it on a surfboard. But best of all, Rakhi Sawant can climb it barehanded, and make a speech to the world about unity, fraternity, eternity and maternity.

Lights! Camera! Action! Statue!


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Rakhi Sawant magazine 10 November 2018
sentifi.com

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