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BW Businessworld

Rajiv Kumar, Vice Chairman, DS Group

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What are you reading at the moment? What did you recently finish reading? What have you learnt from it? 
I like reading philosophy which relates to the practicality of the world. At the moment, I am reading Corporate Chanakya by Radhakrishnan Pillai. This book streamlines the old age formula for success in the corporate world. This is a kind of a book which helps you to apply ancient Indian management philosophy into modern format. It proves that Chanakya’s neetis are as relevant today as they were in those days.
Chanakya, continues to be one of the most interesting and intriguing person till date. His policies have been debated, discussed and his strategies have kept people fascinated. 
The last book I read was The Immortals Of Meluha written by Amish Tripathi. The book is very well written, beautifully woven mythology with fiction in a contemporary style. This book introduces Shiva as an ordinary human being with an extraordinary destiny in store for him and also explains how the actions, the deeds and the karma can transform an ordinary man to Mahadev.
The one book all leaders must read... and why?
I would love to recommend the Steve Jobs: A Biography by Walter Isaacson. This book throws light on the life a legend and a dynamic personality, whose inventions completely changed the way people, saw technology. The author takes his readers back to the time when laptops, desktops and windows were metaphors, not every day realities. One can surely draw leader ship lessons from this book.
One book everyone in your sector should pick up... and why?
The Intention Economy: When Customers Take Charge by Doc Searls is a great book which I can recommend. This book explains how to maintain relationship with your customers with tough competition all around. The book focuses on different tools which can be used for enhancing the customer loyalty, which in long run is rewarding for any business. 
What kind of books would you normally buy while travelling? 
I prefer reading magazines while travelling. I like to pick business magazines like Forbes and Fortune. At times, I go for travel magazines like Conde Nast Traveller and Outlook Traveller. 
Tell us about the books you grew up with... What did you like most about it?
Hindi and English comic series like Enid Blyton, Tinkle, Hardy Boys, Agatha Christie, P.G. Wodehouse, Sidney Sheldon and last but not the least, lovely plays of William Shakespeare.
Your book shelf consists of...
I do not restrict myself to any particular genre but yes I have strong affinity for books which deal with realities and inspiration. To name a few: The Immortals of Melhua, Corporate Chanakya, Goal: The Ball Doesn’t Go In By Chance: Management Ideas from the World of Football, The Alchemist, Steve Jobs, Rich Dad Poor Dad, Who Moved My Cheese?
Where do you shop for books? 
I usually go for online shopping on Flipkart or Amazon when it’s about books as it saves time and efforts. 
Have your reading habits changed in the past four or five years? If so, how....
Not much, still continue with my reading habits like business oriented periodicals and journals and research papers on my industry.
One book you cherish that you received as a gift... and who gave it to you.
One of my friends gifted me The Immortals of Meluha’.
(The print version of Businessworld inadvertently carried the wrong designation. The error is regretted.)
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