Quikr and Jaipur Rugs Win TiE-QGLUE Design-Led
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Quikr and Jaipur Rugs Win TiE-QGLUE Design-Led Entrepreneurship Award
NEW DELHI, December 22, 2017/PRNewswire/ -- Quikr and Jaipur Rugs were adjudged the winners of the first edition of TiE-QGLUE Design-Led Entrepreneurship Award which is India's first Design-Led Entrepreneurship Award, with Savart winning the special mention award, held at TiEcon Delhi on 16th December, 2017.
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QGLUE in partnership with TiE Delhi NCR announced the award to provide a platform to recognize entrepreneurial ventures that are driven and led by design, with a special attention to the 'human-centred' approach to shaping business.
Magicpin, Quikr, Ixigo, Jaipur Rugs and Savart were the five finalists, gunning for glory by presenting their pitches to the jury members that comprised of Navyug Mohnot (CEO QAI Global Services, Founder QGLUE), Kshitij Marwah (Head, MIT Media Labs India), Alok Nandi (Principal Architempo, VP IxDA) and Sumit Dagar (Head of Design, 1MG).
The participants presented their design journeys to the jury members on 16th December, in a closed boardroom where they were grilled by the jury members to truly understand how deep the design ethos flowed in the venture.
Emerging victorious from the five finalists were Quikr and Jaipur Rugs, with a special consolation award given to Hyderabad-based Fintech - Savart.
Quikr being an online classified advertising platform for users to buy or sell goods and services from each other, has customer personas, empathy map and customer experience deeply rooted in their process. With a great emphasis placed on A/B testing. Other services offered by Quikr include a missed call service, and instant messaging service that is making customer interaction an absolute delight for their users.
On being quizzed about what his takeaway was from the award, Nitin Sethi, head product design and user experience at Quikr said, "It's a platform that is recognising design-led entrepreneurship and providing visibility and motivation to firms to become more design-led. It's a fantastic initiative."
Jaipur Rugs, one of India's largest makers of hand-knotted carpets, has previously won the CNBC TV18 Emerging India Award, The Times of India Social Impact Award and was also included as a case study in C.K Prahalad's book 'The Fortune at the bottom of the Pyramid' showcased how design can be used for social innovation and social welfare.
By bridging the gap between the artisan and the consumer and removing the middleman, Jaipur Rugs Artisan originals collection has empowered the artisans. "I think this is brilliant and such an innovative idea. How empathy and human- centred approach put together with design can lead to an entrepreneurial journey for people, is an idea that needs to be celebrated. I'm so thrilled to be a part of this," said Meghna Jain, Lead Marketing & Research at Jaipur Rugs.
The surprise at the award ceremony was special mention awardee - Savart, a Fintech startup that aims to make investments - easy, affordable and profitable for everyone.
Navyug Mohnot, CEO, QAI Global and Founder of QGLUE had the following to say when asked about why QGLUE decided to host these awards, "There are a lot of pre-conceived notions about design and what it means. The awards aim to address all these issues by celebrating and recognizing ventures that are design-led, so that design becomes real for everyone, and puts to rest doubts with real-life success stories. The aim is to have more firms become better designed."
Know more about the TiE-QGLUE Design-Led Entrepreneurship Award: http://excellenceawards.tiecon-delhi.org/design/
About QGLUE QGLUE is a design and innovation venture promoted by QAI (http://www.qaiglobal.com/) that uses design to help businesses build services that people love and impact the world around us. Using human-centred approach with robust methodology, QGLUE equips people to solve wicked problems by helping them reach a solution that is not just right, but also desirable with design at the heart of it all.
QGLUE aims to evangelize design and innovation that makes the world better designed and people happier. QGLUE website: http://www.q-glue.com.
About TiE TiE is a non-profit, global community that welcomes entrepreneurs from all over the world. TiE believes in the power of ideas to change the face of entrepreneurship and growing business through the five pillars; mentoring, networking, education, incubating and funding. TiE was founded in 1992.
Media Contact : Moses Koul [email protected] +91-9811431136 Asst. Manager Marketing, QGLUE Source: QGLUE. PRNewswire DL
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