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Pure Play To Open 50 Stores By March 2016

The company is concentrating on the core business to capture the North Indian market and gradually moving to other regions of the country.

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Sportswear firm Pure Play will be opening 50 exclusive stores across India by March 2016. These stores would display a range of sports footwear and apparel ranging from Rs 999 to Rs 2999.

Pure Play which presently has nine stores which are a mix of direct ownership and franchisee model. The company is concentrating on the core business to capture the North Indian market and gradually moving to other regions of the country.

Vishnu Bhagat and Rajesh Kukreja, Co-Founders of Pure Play believe that “Though India has been a country of sports watchers and not players; the puck has started to move towards Athleisure trend whereby consumers are becoming sportier and incorporating more sporting product into their lifestyle. These day’s people have become more health conscious and taking to sports not only improve their lifestyle but also improve their health. Moreover, women are becoming more active & incorporating more athletic gear into their lifestyle which is giving a push to the athletic apparel market.”

Pure Play products are available on other online marketplaces as well.

Each store has sports collection for men & women starts from T-shirts track suits, shorts and track pants. Also, it has a range of sports and casual footwear bags, caps and socks.


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retail sports Pure Play
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