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BW Businessworld

Private Charter Service More Of A Necessity Now

Flyers are now seeing chartering a private aircraft as a necessary precaution to stay away from the risk of multiple exposures at commercial airports and aircraft.

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The global health crisis stemming from Covid-19 has severely impacted industries, and aviation is no exception. However, with the opening of a few tourist destinations and easing of curbs on travel, industry players see demand returning to normal as people regain their appetite for travel, albeit in the safest possible ways. 

An emerging trend is the area of private jet and charter operations. Up until 2020, charter operators found requests to ferry people — who could afford it. However, in the Unlock phases, the entire narrative has shifted. Post-lockdown, phrases like ‘safety’, ‘convenience’ and ‘time’ have been prefixed on everything including ‘luxury’, because now flying privately comes loaded with a host of benefits that keeps you virtually in a safety bubble. 

With the leisure segment dormant for now, regular business travellers have started opting for charter flights. The primary reason is the ease of physical distancing, thanks to lesser human interaction and limited touchpoints. It’s interesting to see that some of the major requests and enquiries are coming from firsttime flyers — a consumer segment which is now focusing on convenience, privacy and peace of mind offered by private jets. 

Flyers are now seeing chartering a private aircraft as a necessary precaution to stay away from the risk of multiple exposures at commercial airports and aircraft. Additionally, private jets are safer and a more hygienic travel option. 

People are now eager to travel, regardless of whether it is for leisure or business. Helicopter service, therefore, will now be seen as more of a necessity than a luxury due to its safety provisions. 

The pandemic has changed the way businesses are run too. People are now conducting meetings virtually; earlier they used to undertake hours of road and air travel for the same. They’re used to that comfort now, hence convenience, time efficiency and safety will be major deciding factors while travelling for business. A person living in a densely populated city like Mumbai spend on average 1.5 hours more on daily commute than those living in any other Asian city. Hence, business travel is likely to change in the near future, where travellers will opt for short haul air mobility services that offer convenience and flexibility. 

BLADE India is ideally positioned to cater to this demand. While benefits such as flying with limited people compared to crowded spaces at airports are a clear advantage, people will value the benefits of urban air mobility more, where you can cover the same distance in less than 41 minutes compared to the usual 6-7 hours it would take by road. The number of touchpoints and the wait time drastically reduces when flying BLADE. Instead of the 2-3 hour wait at the airport, passengers only have to wait for 15 minutes at BLADE lounge before take-off (with all the necessary safety precautions in place), thus, making travel more convenient, safe and quick. 

In addition to business travel, leisure travel and religious pilgrimages in far-flung terrains of the country also provide excellent opportunities for air mobility. Short-haul air mobility would provide immense convenience to tourists looking to visit the abundant attractions in India.  

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.


Karanpal Singh

Founder, Hutch Ventures & BLADE India

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