Preventive Healthcare Is Key
We are witnessing a successful transition of the Indian wellness industry from remedial care to a more holistic preventive healthcare model
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Wellness is the combination of a healthy mind, body, and soul — and not each one of them in isolation. It is around this concept that the Indian wellness industry seems to be weaving itself today and will only continue to expand in the years to come. Be it wearable devices that help you keep track of your vitals, customised diet plans to help you manage or lose weight, or yoga and naturopathy-based solutions, there is no one-size-fits-all. Let us start by understanding the concept of wellness.
When we speak of moving from sickness to wellness, it is important to bring in the concept of quantum human body. At the micro level, we are nothing but a wave-particle duality. This essentially means that even I, am both KK Aggarwal the wave and KK Aggarwal the particle. And when we speak of detox, it means detox of the mind, the physical body, and the soul.
In terms of physics, the concept of quantum detox means detox of both the wave and the particle at once. The wellness industry, in the times to come, will focus on solutions that address this need of quantum detox.
Wellness & The Healthcare Sector
In India, traditionally, healthcare has revolved around treating illnesses and not preventing them in the first place. However, this trend is witnessing a rapid change, especially as the new generation is more conscious about their overall wellbeing — they wish to eat, live, breathe, and drink healthy. The other contributing factors include rising global epidemic of chronic diseases, negative health impacts of environmental degradation, and failure of the ‘sick-care’ medical model to improve quality of life. The wellness industry, has thus, tailored its offerings according to these very demands. Managing stress and anxiety has triggered what is being called the mindfulness movement. The consumers are also beginning to show increased affinity towards packaged but naturally healthy products paving the way for players to focus on this vertical as well.
The Indian Scenario
The future of the wellness industry lies in holistic solutions where hospitals would need to provide end-to-end care for patients, from treatment to rehabilitation. We are likely to see an integration of other forms of therapy such as Ayurveda with traditional medicine-based care even in a hospital setting. Apart from this, the Make in India movement has provided the much-needed fillip to organisations catering to this sector. Understanding the need for holistic wellness, the Government of India has constituted a Medical and Wellness Tourism Board as a dedicated institution to guide the promotion and positioning of India as a credible medical and wellness tourism destination.
Another significant development has been the formation of an integrated Ministry of AYUSH (Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy). The Insurance Regulatory and Development Authority has issued a notification for the inclusion of non-allopathic systems within mediclaim insurance policies. This is expected to provide a boost to the sector.
We are witnessing a successful transition of the Indian wellness industry from remedial care to a more holistic preventive healthcare model. Alternative systems of medicine are increasingly being accepted due to the fact that sometimes they offer the only kind of solution within the physical and financial reach of the patient. Technology is proving to be an enabler in these efforts. A concerted effort by both the government and private entities is the need of the hour.
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