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Phicomm Passion 660: Latest From China

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It seems that almost every Chinese smartphone and telecom equipment maker has its eyes on the Indian market especially since brand like Xiaomi and Lenovo have established their business in the country. The latest entrant is Phicomm, which announced its debut smartphone called the Passion 660 on Wednesday (3rd of June). The company also announced an exclusive partnership with to sell the smartphone online.
The Passion 660 sounds like any other affordable Chinese smartphone but at a price tag of Rs.10,999 it offers a respectable list of features. The looks might not be very appealing but with a thickness of 7.3mm and a weight of just 110gms, it is one of the lightest smartphone around. The hardware also sounds interesting as the Passion 660 comes equipped with a Snapdragon 615 processor which is Qualcomm’s latest octa-core processor. Other features include 2GB of RAM, 16GB of expandable storage a 5-inch full HD display, a 13MP rear camera, NFC, dual SIM card slots and support for 4G LTE as well. The Passion 660 seems to stand up against the recently announced Xiaomi Mi 4i which offers almost similar features at a price which is a tad higher.
It is surprising to see small scale brands bringing interesting devices to the table while big names like Samsung, Microsoft, HTC, LG, etc. are still struggling to keep up in the low and mid range segment of smartphones. Agreed, that Indian smartphone consumers have finally went on to embrace the likes of Lenovo, Xiaomi, Huawei and so on, but with such a crowded market, it might be difficult for Phicomm to cope up even after offering a feature rich smartphone at a low price.

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