Performics Creates Dashboard Of Dreams For OLX
With this tool, company wants to analyse the list of product that people are using and talking about it on social media.
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Performics, marketing arm of ZenithOptimedia, has created animated and interactive Twitter chatter dashboard for OLX, an online classifieds platform, to analyse real life tweets from Indians, and aspirations pertaining to their dream products.
Mayoori Kango, Chief Digital Officer, ZenithOptimedia Group said, "We wanted to project OLX as an enabler of dreams. The purpose of any social campaign is to take off on an idea or a thought that resonates with the public. By getting users to talk about their product wish list, we trended on all eight days of the campaign. There was no in-your-face advertising here. What started out as a conversation, took on a viral effect and before you knew it, third party brands also caught on to the trending topic."
In the first phase of the activity, Performics used Twitter influencers to offset #Dreamscometrue and promoted the core idea on Facebook, Twitter, Instagram, and other sites to engage viewers.
With this tool, company wants to analyse the list of product that people are engaged in.
Gaurav Mehta, CMO, OLX India, said, "Everyday OLX enables dreams by bringing people together for win-win exchanges. #DreamsComesTrue campaign captured the essence of OLX as a brand, integrating the campaign message to aspirations that people resonate with. We look forward to creating many more great digital campaigns with Performics in the future."