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Paytm To Allot Rs 100 Cr For Marketing Campaigns During Festive Season

The company has also announced “Paytm Cashback Dhamaka”, a cashback festival starting from October 14, where users can win cashback for money transfers, online, offline payments or recharges done through the app.

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Paytm, an Indian digital payment platform, on Monday said that the company and its partners will allocate Rs. 100 crore for marketing activities during the festive season. 

According to the official statement, these campaigns will be aligned to promote digital payments in India and educate users about Paytm UPI for money transfers, Paytm Wallet, and Paytm Postpaid (Buy Now, Pay Later) for spends, to drive financial inclusion across the country.

Paytm spokesperson said, “Our aim is to drive financial inclusion in India by empowering more and more users with digital payments. Today, users come to Paytm for payments of their utility bills, recharges, money transfers among other services, and enjoy a wide variety of payment instruments from Paytm Wallet, Paytm UPI, net banking, and Paytm Postpaid. The Paytm Cashback Dhamaka has been launched to celebrate the festive season with our users and offer them exciting cashback and rewards.”

The company has also announced “Paytm Cashback Dhamaka”, a cashback festival starting from October 14, where users can win cashback for money transfers, online, offline payments or recharges done through the app. 

The program will be rolled out across all districts in India- from merchant partners’ stores to large retail outlets, as well as online platforms. There will be a special focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana, and Karnataka, the statement added. 

"During the peak festive season (October 14-November 14), every day 10 lucky winners will win Rs 1 lakh each, 10,000 winners will get Rs 100 cashback, while another 10,000 users will win Rs 50 cashback. Closer to Diwali (November 1-3) users can win up to Rs 10 lakh daily. Users also stand a chance to win an iPhone 13, tickets for the T20 World Cup, shopping vouchers from top brands like Levi’s, Leaf headphones, among many others, and many more exciting rewards," the statement added. 


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