Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

Paytm Mall Attracts Big Shoppers During Diwali Maha Cashback Sale

The platform registered 3X growth in the number of orders as compared to the Mera Cashback Sale, making this four-day sale Paytm Mall’s biggest and most successful sale during this festive season

Photo Credit :

1495015898_SIkzCQ_D3.jpg

Paytm Mall, owned by Paytm Ecommerce Pvt Ltd announced today that its recently concluded Diwali Maha Cashback Sale has received a tremendous response from customers across India. The platform registered 3X growth in the number of orders as compared to the Mera Cashback Sale, making this four-day sale Paytm Mall’s biggest and most successful sale during this festive season.

A majority of the purchases have been in Large Appliances and FMCG owing to the upcoming Diwali. Sellers from across 478 cities received orders from customers based out of 925 cities, with a larger share of orders coming from smaller cities like Guwahati, Sonipat, Siliguri, Rohtak, Jammu, Meerut, Thrisur, Kota, Ludhiana, Dehradun and Jalandhar as compared to previous sales.

Dry Fruits and gift items sold in large volumes, while Large Appliances like Sony Bravia LED TVs and LG Fully Automatic Top Loading Washing Machines were the best-selling products. Daily needs products clocked the highest volumes amongst categories in terms of number of products sold.

Amit Sinha, Chief Operating Officer – Paytm Mall said, “The Diwali Maha Cashback sale saw merchants over 478 cities participating in bringing the best offers for consumers. An encouraging trend to have emerged has been the high repeat transactions in daily needs category which also clocked the highest volumes during the sale while large appliances topped in terms of revenues. Our partner merchants and brands are also excited with results and the team is now even more motivated to make the year end shopping season an even bigger success.”


Tags assigned to this article:
Paytm Mall diwali paytm e commerce fmcg