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Pantaloons Celebrates Diwali With ‘Doston Wali Diwali’ Campaign

This campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons brings this custom to life by celebrating Diwali with friends who are like family.

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Pantaloons, a leading fashion brand from Aditya Birla Fashion and Retail gears up to celebrate the festival of lights with a heart-warming campaign ‘Doston Wali Diwali’.

This campaign is based on the premise that Diwali is always celebrated with loved ones and Pantaloons brings this custom to life by celebrating Diwali with friends who are like family. The 360° campaign is amplified across TV, print, outdoor, digital and radio. Additionally, all of the Pantaloons stores have come alive with festive themed windows.

The campaign ‘Doston Wali Diwali’ re-enforces the celebratory mood and festive fervour as it presents rich ethnic collection that showcases the vibrant colours of Diwali. 

Talking about the new campaign, Ryan Fernandes, Head of Marketing & E‐Commerce, Pantaloons, said, “Diwali is one of the most important festivals across the country and it is the perfect occasion for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. Diwali is an occasion when a lot people buy new clothes and as a fashion retail brand, it is important for us to strengthen our connection with consumers at this time.”

Today, the youth from small towns move to bigger cities in pursuit of their dreams. As a result, they end up living away from their families. For them, friends are like family. Conceptualized by Ogilvy, the new commercial captures this insight beautifully with a story of friends who decide to celebrate the festival even before Diwali. The TVC showcases Pantaloons' new festive collection that is perfect for ‘Doston Wali Diwali’. 

Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbaisaid,” This Diwali we decided to celebrate the lives of doston wali family. The story beautifully brings alive the brand’s promise of partnering and styling the moments of change in the lives of our consumers.”

Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings. The latest Pantaloons Festive collection includes casual and ethnic dresses, brocade lehengas, printed and crop tops, festive kurtas, graphic tees, fashionable denims, smart chinos, printed shirts and lots more. Pantaloons, the stylish fashion destination, offers contemporary styles for men, women and kids as they as they head out to buy new clothes and accessories for the upcoming festive season.


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