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Panasonic Re-enters Window AC Segment

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Panasonic has set yet another milestone by adding a new window air-conditioner model to its wide-ranging AC portfolio. As part of its India focused strategy to bring products designed keeping in mind the needs of Indian customers, the brand has re-entered the window AC segment with competitively-priced entry-level product.

The ACs are already available in the market in variants of 1.0, 1.5 and 2,0 ton capacities and in 2, 3 and 5 stars. They are priced between Rs 24,990 to Rs 39,490.

Panasonic’s re-entry into the window AC segment is also a part of its strategy to expand the consumer base and capture the untapped potential of the hinterlands and small towns. The consumption pattern in these areas is shifting from necessities to discretionary goods and the consumers have been showing a great appetite for consumer durables. Window ACs have strong potential demand from rural India and smaller towns since the first time buyers in these markets essentially prefer window ACs as they want a low cost product with simpler features. Now with this entire gamut of products under the Air Conditioner range, Panasonic will be able to tap different audiences with its offerings.

Dlecta Foods Launches D’lecta Café
Dlecta Foods Pvt Ltd, a known name in the food & beverages sector has launched D’lecta Café as part of its ongoing expansion drive. Under this vertical, Dlecta Foods will make available everything related to tea and coffee under one roof. The entire solution will comprise of an attractive looking D’lecta branded thermopot, three varieties of premium tea, coffee sachets, coffee premix, liquid dairy creamers and consumables like sugar sticks, paper cups, paper napkins and stirrers. The tea and coffee consumables along with the thermopot will come in compactly designed trays that will store everything in specially created slots.

The company has recently announced plans of scaling up its presence in the consumer segment and is launching a slew of new products over the next twelve months. D’lecta Café will add value and work as an extension to the well established dairy business.

“D’lecta Café is going to revolutionize beverage consuming pattern in India. It will offer fresh, healthy, and convenient option to tea and coffee aficionados. D’lecta Café houses all beverage essentials including popular flavors in tea and coffee like the green tea and masala tea besides the classic tea. In coffee we have the finest Arabica flavor to satisfy even the most discerning taste buds,” concludes Devendra Garg, Executive Director.

Mahesh Bank Network Security deployment To Meet RBI Guidelines
Mahesh Bank was the first co-operative urban bank in the state of Andhra Pradesh to introduce computerisation at all its branches and remains one of the few co-operative banks that have automated its operations. It was also the first co-operative bank to be accorded Scheduled Status by the Reserve Bank of India (RBI).

Mahesh Bank's 39  branches have each deployed a FortiGate-40C appliance to extend edge security, providing secure network access via VPN. They also serve as routers to connect the branches to the Internet via MPLS. Using a centralized network security policy, the head office now has complete control of the Internet and application usage as well as transactions conducted at every branch.

The Mahesh Bank Fortinet implementation highlights that with the right architecture and solutions, smaller co-operative banks - not just big banks - can benefit from advanced security technologies.

NComputing Introduces Desktop-as-a-Service Solution Aimed At Service Providers
NComputing, a leader in client virtualization, today announced a Desktop-as-a-Service (DaaS) solution designed for Service Providers enabling them to quickly roll-out hosted desktops as a service to small and medium businesses (SMBs) with lower cost and complexity than other approaches to DaaS.

NComputing is also announcing that So-net Corporation, a member of the Sony Group (collectively called “So-net”), is the first service provider to build a DaaS solution powered by NComputing’s vSpace™ desktop virtualizat ion platform. So-net’s new DaaS offering for the Japanese market, called Virtual Desktop Service, went live today.

Desktop virtualization is playing an increasingly important role for SMBs who are looking for more efficient delivery and management of the corporate desktop. DaaS takes this to the next level by simplifying the delivery of desktops as a service, eliminating the need for IT to build and manage a desktop virtualization infrastructure, while enabling rapid provisioning, simple scaling and easy management of end user desktops.

Shiksha.com Launches Whatsapp Chat With Shiksha Campus Representatives
With the admission season round the corner, students are all geared up to prepare for their interviews and zero in on the institute of their choice.  The mushrooming of a multitude of business schools in India has made it increasingly difficult for students to decide on their future “alma mater”. Exacerbating the situation is the scarcity of authentic information on topics like admission process, placements of the students etc. In order to help aspiring students, Shiksha.com- an online portal that connects education seekers with education providers and is part of Infoedge India Ltd initiated a counselling session for business school aspirants with campuses on Whatsapp. The session witnessed business school aspirants asking current students about the variety of topics such as life on campus, specializations offered, group discussions, interview tips and so on.

Prakash Sangam, Business Head, Shiksha.com said, “Through the Shiksha Campus Rep program we are striving to help students make an educated decision about their choice of campus. The direct rendezvous with students ensures that information communicated is authentic and lacks bias.  Since mobile internet is growing by leaps and bounds in India especially in tier2 and 3 cities, Whatsapp has ensured   that we are able to reach out to students beyond the vicinity of tier 1 towns and engage with them directly. We will continue to innovate with our Campus Rep Program to ensure that we are able to touch base with a maximum number of students”.

Tata Docomo Offers 8 GB Micro SD Card With Photon Max/3G Wi-Fi Connection
Tata Docomo has announced the exclusive offer of providing an 8 GB micro SD card on activating Photon Max/3G Wi-Fi. The SD card provided can be used in the Wi-Fi device, smartphones and in digital cameras as well. Particularly, timed for the summer holidays, the offer is only valid on post pay rental plans of more than or equal to INR 750.

The offer provides a useful combo for the customer to download files in SD card and travel along or transfer them freely. With the capability of supporting micro SD cards up to 16 GB, the device can act as a pen drive to store data and hence as a complete vacation package for the customer. Going for holidays with the Photon Max/3G Wi-Fi enables the customers to surf more and store more during their vacations. The offer is valid upto to June 30th 2014.

Sandeep Singal, Head -Branded Retail & Strategic Distribution, said "Tata Docomo constantly endeavors to introduce value additions to its existing products and services for its customers. Keeping that in perspective, we are glad to announce this offer that provides our customers a wholesome experience of using the internet and allowing them to store those precious memories."

Vdopia, BlueKai Join Hnads For Advanced Mobile Video Targeting
Vdopia Inc, an online and mobile video and rich media platform, has announced that it has integrated BlueKai data to provide Vdopia's customers with advanced mobile video targeting on a global basis.

BlueKai mobile data will be integrated into Vdopia's platform for mobile audience targeting, giving its advertisers’ access to 330 million unique mobile users (iOS and Android). Data from BlueKai, as well as other mobile targeting partners, will enrich Vdopia's own data resulting in segment targeting abilities that are constantly refreshed to provide broad reach at scale.

Vdopia already offers mobile targeting based on context, device type, time, operating system, location, demographic information and audience behavior. The addition of BlueKai's 3rd-party data provides additional targeting parameters to help brands reach their intended audiences with more impact and efficiency.

CaratLane Announces Exclusive Candy Crush Collection
CaratLane.com, an online jeweller site, inspired from the popular gaming app candy crush, unveiled its ‘Candy Crush’ Collection. This collection has 30 products under which it displays an array of pendants, earrings and rings in all the candy colours that will make you look like a fashionista.

The ‘Candy Crush’ collection offers an exclusive range of pendants, earrings and finger rings starting from Rs 8,314 to Rs 33,855.

Ecommerce24 Creates An Ecosystem For Online Businesses With Multiple Tie-ups
Ecommerce24, India's first end to end ecommerce solution company, recently announced that it has integrated and tied-up with multiple third party applications and E-commerce related service providers. These tie-ups create a complete ecosystem for businesses going online and setting stores.

Ecommerce24 has created a platform that includes advance website builder, logistic services, payment gateway services, digital marketing services, ecommerce call centre services, photography, content management services and outsourced services.

Shraddha Dube, Founder at Foodabhi.com said, "The concept of Ecommerce24 is beyond being a business; in my personal experience it came up as a catalyst to my business, a one stop shop which helped me take up my idea from conceptual stage to reality in a short time. The team is forthcoming and is always willing to take up any task that's provided impromptu. They have been strong reasons why FoodAbhi is now starting its voyage. Thanks a ton and keep up the good work."


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