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Over 70% Delhites Prioritises Health Over Property And Possession: Report

Godrej Group’s latest research ‘Little Things We Do’ reveals how the lockdowns and pandemic have triggered behavioural change among citizens.

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Amid the ongoing Coronavirus pandemic, 97 per cent of Delhites now believe in doing ‘Little Things’ such as sanitizing their hands and products to stay healthy and happy as the direct result of the pandemic and lockdowns, revealed ‘The Little Things We Do’ study by Godrej group. 

In comparison to the national average of 86 per cent, the study highlights that Delhites were drawn toward altruism and family philanthropic activities.  

The study, which was conducted to understand and analyse the daily routines, habits and gestures adopted by our citizens during months of lockdown, further revealed that over half of Delhi people (54 per cent) felt prior to the pandemic protecting their property and possession was one of the major concerns. 

"Only 45 per cent cared about their own health and wellbeing in the pre-COVID period. However, this mindset underwent a significant change with the onset of the pandemic. More than 70 per cent of Delhites said that they are now conscious about their health and wellbeing instead of property and possession," the report stated. 

The study further revealed that 82 per cent of respondents from Delhi have also adapted healthy eating habits like homemade food due to restrictions on eating out as compared to 74.75 per cent of national respondents. 

Sujit Patil, Vice President and Group Head - Corporate Brand and Communications, Godrej, said, “The current pandemic has taken a toll on the lifestyle and aspirations of Indians. Nearly 98 per cent of Delhites adopted hand and product sanitisation as a means of safeguarding their health and wellbeing. Acknowledging the contribution of ‘little gestures’ highlights a positive shift in values as a direct result of the pandemic.” 

He further emphasised the bright side of such difficult and gloomy days, “48 per cent respondents from Delhi became conscious of the environment and contributed by – including growing plants, being financially prudent, and conserving energy.” 

On the family-driven philanthropy, 67 per cent of citizens donated and distributed sanitizers, food packets, old clothes, blankets, medical devices, etc. to those in need as compared to 54 per cent of respondents nationally.  


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delhi Delhites COVID-19 india