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Our Core Mantra Is To Focus On Quality And Rest Will Follow: Rameshwari Talluri Seth, Neemli Naturals

In an interview with BW Businessworld, Seth talks about her brand, investment and more

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Born and raised in Andhra Pradesh, Rameshwari Talluri Seth is one of the best actresses of her time in Bollywood, who has given some best movies to the world. Dulhan Wahi Jo Piya Man Bhaye, directed by Lekh Tandon, was the super hit movie of 1977. She has earned tremendous respect in her career by giving some of the amazing works. 

After her beautiful inning in Bollywood, she decided to be an entrepreneur by launching her beauty brand Neemli Naturals. 

In an interview with BW Businessworld, Seth talks about her brand and more.

How difficult was it to enter a beauty segment when many other brands are standing strong?

Neemli started so small and organically that competition never felt like a burden initially. It was just us selling our products, over the past two years though it is getting increasingly difficult to stand out but if you're product is good and your customers find it's worth you will always have a place in the market. Our core mantra is Focus and Quality and the rest will follow. 

How difficult is it to convince people for a new brand when they are already comfortable with the other beauty products?

You have to spark an interest for them to go about to purchase your product. For a higher price range what we have noticed is that people tend to do their research, they look through blogs and articles and reviews and finally conclude on their decision to purchase or not. Good and relevant marketing content along with something that can solve customers existing concern or problem does help in our case and that is what we are increasingly focusing on. 

How much investment you have made to date?  Bootstrapped or Investors. 

I'm not at liberty to say that. But we are bootstrapped so our approach is lean and frugal at the moment.

There are a lot of beauty brands around, how is Neemli doing things differently?

Focusing on specific concerns, being honest, and giving out the facts like they are. Being early adopters of clean beauty in India we are trying to bridge age-old ayurvedic and botanical ingredients with modern scientific formulations. 

What are your expansion plans in or out of the country?

We are slowly getting into retail in India and will be available in all the major airports very soon. The problem with retail is it's very stock heavy so we are treading slowly so we can tweak our supply chain issues along the way. 

Out of the country we are available in South Africa and will be available in the USA very soon.

What's your take on the future for start-ups and entrepreneurship?

It's a major driver of India's economic engine at the moment, the government needs to give them the right facilities and environment to grow especially in the initial years as that is by far the toughest time for any entrepreneur. The future looks bright though, fellow founders I have met in the industry elsewhere are highly capable and very driven, I hope entrepreneurs get enough nurturing that they can succeed in the current environment.

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