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Original Digital Entertainment Gaining Widespread Popularity In India

With more and more people acquiring smartphones and internet connections and Indian economy experiencing a major digital push by the government, the OTT industry is here to stay.

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With various over-the-top content (OTT) platforms coming up, which have got the audiences completely hooked, television is definitely not the only source of original content entertainment now.

With more and more people acquiring smartphones and internet connections and Indian economy experiencing a major digital push by the government, the OTT industry is here to stay.

OTT refer to audio, video, and other media transmitted via the internet as a standalone product.

ALT Balaji, launched by media conglomerate Balaji Telefilms Ltd, is already being recognized as the fastest growing digital OTT platform in India. ALT Digital Media Entertainment Ltd with its stand out original content has already got a great response with 2.4 million downloads. ALTBalaji is set to be a game changer for its parent media empire, Balaji Telefilms Ltd.

ALTBalaji not only offers its original web series like The Test Case or Boygiri but even international shows like Endeavour, Signal and showcases movies and kids’ entertainment too.

Recently, there has been an array of these web platforms growing and increasing in demand that have all managed to attract audiences with its original content and realized the huge potential that this industry carries to monetize the demand for original digital entertainment.

Other platforms like VB on the Web by Vikram Bhatt has also realized the potential that this digital entertainment industry carries. Web series like Spotlight, Twisted and India’s first digital horror show called Gehraiyaan is being showcased on such platforms that have managed to grab the attention of global audiences that demand original digital entertainment.

Viu India and Arre are some of the other examples of such digital entertainment platforms that have grabbed at the opportunity to meet the increasing demand of premium and exclusive online entertainment. Web series like My Virtual Girlfriend, The Real High and Official Chukyagiri are being showcased online by Arre.

All this just goes to show how huge the market for digital entertainment is and how fast the trend is catching up to compete in this industry too. Series like Sarabhai vs Sarabhai that was made popular by the channel STAR One has now come up with its second series that has opted to showcase a web series this time around on Hotstar, a digital and mobile entertainment platform owned by STAR India.

This increasing popularity of the web series on such web platforms has a huge potential to grow into something substantial and has created a market of its own. This industry has made everybody sit up and take notice of its great advancements and capabilities.