Organic Food Phenomenon: A Revolution In Indian Food Industry
Organic foods provide various benefits to our health as well as our environment. As the organic food industry grows it will lead us to a healthy way of life building a better future.
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Over the past few years the number of health conscious people has gone up evidently.The focus from comfort food has shifted to healthy food. People have started noticing the harmful effects of aldutrated food and hence, their preference towards healthy or naturally grown food has increased.
Due to this changing mindset, people have started to believe of the idea“going back to your roots” . This term is especially devised for Organic food. The Organic food shift is limited to metro cities like New Delhi, Mumbai, and Bangalore. Although, people in rural areas cultivate these crops, they are certainly not aware of the harmful effects of conventionally grown food.
As the number of medical cases are increasing every year, people have realised the importance of maintaining good health. The good news for the health conscious populace is that most lifestyle diseases are avoiable.The fear of getting sick is compelling people to start taking precautions and avoid unhealthy food. contributing towards creating awareness around the implications of having unhealthy food, many celebrities are spreading word about having a healthy lifestyle and guiding people to change their preference to organic diets. Social media plays a major role in awaring the general public about the importance of Organic Foods in Millenials.
A lot of people have started reporting about increase in the level of pollutants in water and soil over the past few years. Most of the parents are in the fear of feeding food to their infants and children as fruits, vegetables, dairy products produced through conventional farming are not safe. Some of them are still not aware of naturally grown foods.
Change In the Organic Food Industry
The change in the Organic food industry was first noticed in the products such as sugar, maida and other mill products that were developed organically with the label of ‘Organic' on them.
The first step in the direction of the Organic food Industry was the Jaivik Bharat certification. According to this certification, any brand which claims that they produce their foods or products organically had to be certified, this was a major initiative by the government to organize Organic food market.
The current scenario states that the current certified and organized organic market is around Rs2,500 crore and is increasing at a CAGR of 20 percent. In order to make it constant, the industry needs to be examined carefully and controlled by using laws. The main aim is to gain consumer’s trust in products and to maintain the superior quality of these products.
Half of the Indian manufactured products are Organic by default due to small and dry land for farming. Foods that easily qualify to be part of Organic Category are backyard poultry, Indian sheep and goat, jackfruit, forest produced and tamarind.
Jaivik Bharat Certification was the initial stage to bring regulations to the Organic food industry
In India we need to make more regulations to set forth what would add up to Organic Food. The need to re-educate farmers is important, especially returning to the old ways of farming in India. The northern part of India has still not fully discovered the Organic Food Industry.
Although, Organic food industry is growing and so many new brands are entering the industry. As expected in the coming few years the consumer percentage will increase and will learn more about Organic food.
Organic food industry growth will lead to better environmental practices.
Environment consciousness is needed to grow with the Organic Food market, guiding people more about Organic food and its benefits to the environment.
In Conclusion, Organic foods provide various benefits to our health as well as our environment. As the organic food industry grows it will lead us to a healthy way of life building a better future.
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