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Oppo Launches Diwali Edition Of F17 Pro; Announces #BeTheLight Campaign
OPPO also launched a stylish new Diwali edition F17 Pro that exemplifies the colors of Diwali with its vibrant and gradient color scheme.
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Oppo F17 Pro Diwali Edition
OPPO India has rolled out a new campaign to #BeTheLight To Spread The Light and launched a Diwali edition F17 Pro. The campaign encourages people to illuminate the world of others this Diwali with acts of kindness and spread joy. OPPO also launched a stylish new Diwali edition F17 Pro that exemplifies the colors of Diwali with its vibrant and gradient color scheme.
OPPO has launched the Diwali edition F17 Pro that echoes the spirit of Diwali with its design and features a mix of bright colors on its back panel, which makes the handset look sleeker than ever. Inspired by the theme of this festival, the smartphone embodies a combination of gold, green and blue colors with a matte texture on the back for a more concise and unified. Furthermore, the unified design creates a smoother and thinner visual effect, and prevent the colors from looking too dense, which makes the phone even sleeker. With an aim to spread the message of positivity and warmth, OPPO hopes to bring people together this Diwali amidst the ongoing challenges and sweeping changes happening all around. Featuring three trendy colors, the smartphone features the highly popular Shiny Matte Finish that ensures a mesmerizing pattern whenever the light hits the surface. Coupled with an all-new color scheme, the F17 Pro promises to bring people together and make capturing memories an enjoyable affair.
Strengthening its commitment to the Indian market with its India exclusive F series, OPPO has continued its streak of innovation in the mid-segment. Taking a step further, OPPO has curated a special gift box exclusively for its Indian customers which includes the Diwali edition F17 Pro along with a 10,000mAh OPPO Power bank and a customized glittery back cover. Extending an extra benefit for the customers with an entire gift box, the Diwali edition F17 Pro will be available for sale at an exciting price of INR 23,990 across both online and offline platforms.
Conceptualized by Publicis and shot on the backdrop of the surreal mountains, the Diwali campaign microfilm narrates a story of a young boy and girl who have been wishing to burst crackers on Diwali. One day, the boy finds a half-burned sparkler and keeps it close to him for an entire year, waiting to celebrate Diwali next year. Upon losing the sparkler, the boy feels that his last hope of making their Diwali special has been lost. However, his tuition teacher recognizes his emotions attached to that sparkler and gifts him a full box to lighten up his mood and make the festival even more special for him.
The brand film primarily highlights how one sparkler could instill a ray of hope for the young boy to fulfill his promise to the young girl and brighten up their Diwali moments. The film perfectly captures the emotions and innocence of the young boy and emphasis on the fact that Diwali is all about being that hope in the life of others that might bring a smile on their face and brighten up their festival. With this emotional film, OPPO aims to motivate people to #BeTheLight To Spread The Light this Diwali and capture these precious moments with the F17 Pro.