OLX Introduces Project Udaan To Upskill Its Front Line Sales Employees
The company has tied up with upGrad & IMT Ghaziabad with a vision to enhance the productivity of the workforce
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OLX has partnered with online higher education platform, upGrad & IMT Ghaziabad to launch an upskilling program called ‘Project Udaan’ for its front line sales teams. The first batch of this OLX sponsored program commenced in February 2019 with top talent identified from the sales teams and the second batch will commence in June 2019.
With this initiative, OLX aims to equip its on-ground sales employees with capabilities that will prepare them for successful careers and accomplishment of their job requirements. Through this, the company offers complete sponsorship of multiple programs in sales and marketing specializations to those who are keen to upskill and deserving to grow.
Puja Kapoor, Head-HR, OLX commented, “We believe that our strength lies in our people. We want our sales teams to be customer-centric and understand the dynamics of a user beyond selling as a skill. Udaan is an expression of our orientation towards cultivating a culture of learning, continuous conversation and building an empowered future-ready workforce. Our aim is to continue working towards a more inclusive and equitable future for our people as we grow our business in 2019.”
The program titled Post Graduate Program in Management - Specialisation in Sales & Marketing with will focus on key domains such as Market Research, Branding, Digital Marketing, Accounting, Supply Chain Management, Analytics, Business Law and CRM Tools. Upon completion of the program, upGrad will continue to support the learning of the graduates through mentoring sessions, and offline workshops with industry leaders.
Project Udaan will enable the front line sales employees to get a formal grounding with post-graduate education in sales & marketing and gain insights that can help deliver on the promise of customer delight and productivity in this ever-changing world of digital transformation. OLX has been growing its employee base and has seen low employee turnover over the past 12 months given the space of internet and e-commerce.
“Our team's expectations have evolved as we have grown as an organization. Our mission to upgrade life helps us in fulfilling these expectations. This is what we live and breathe within OLX and for our user. With OLX gearing up new business initiatives, this year is going to be exciting for us as we will introduce opportunities for our people by building a culture of learning and customer centricity.” Puja commented.
OLX has been constantly investing in building its leadership and sales capability with programs like LAP (Leadership Acceleration Program) and sales leadership programs for employees across all career levels. OLX also works towards building manager capabilities by running programs like people manager essentials.