Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20
BW Businessworld

ODOP: The Growth Engine

One District One Product (ODOP) has resulted in unprecedented growth in exports from the state, creating innumerable nano-engines to spur economic growth while protecting and promoting crafts and skills that were dying for want of support.

Photo Credit :

1616423346_5Bhz7a_ODOP.jpg

Uttar Pradesh Chief Minister Yogi Adityanath’s unique initiative to encourage indigenous and specialised products and crafts exclusive to different districts of the state has emerged as a resounding success. One District One Product (ODOP) has resulted in unprecedented growth in exports from the state, creating innumerable nano-engines to spur economic growth while protecting and promoting crafts and skills that were dying for want of support.
 
In 2018-19, growth was 28 per cent while in 2019-20 more than six per cent growth was recorded. The ODOP scheme has created lakhs of job opportunities over the past three years and has the potential to create 1.3 crore job opportunities by 2021. The unprecedented success and unfathomable potential of the programme have made it a key component in nurturing ambitions of the state to turn it into a trillion-dollar economy.
 
Uttar Pradesh had a distinct identity for its industries in the 1960s and 1970s. The maximum growth rate of industries was in Kanpur, Muzaffarnagar and other districts, but over time  industries began to shut down one by one due to the neglect of the previous governments. The situation worsened for the traditional industries. Then Yogi Adityanath stepped in and introduced this unique ODOP scheme which has attracted the attention of  even the Union and other state governments.
 
Before ODOP, units producing traditional products, in spite of being the mainstay of the MSME sector in the state, were more often than not failing units, as there was no policy to protect and promote them. Chief Minister Yogi Adityanath identified the problem and launched the ODOP scheme with the aim to protect and develop traditional and indigenous-to-UP crafts, skills and products while creating 25 lakh employment opportunities.
 
An elaborate exercise was undertaken to identify problems of every individual industry and ways to overcome challenges in making them viable and qualitatively better. One product or product group from each district was identified and Common Facility Centres were set up in all 75 districts to address specific problems of these units and extended financial, technical and managerial support for their proliferation.

NOW, AGRI PRODUCTS UNDER ODOP
Lucknow
With the aim to make farmers of the state self-reliant, the Uttar Pradesh government has announced the inclusion of over 20 new agricultural products related to farming under his flagship scheme, ‘One District One Product’.

“The processing of these products will not only help double the income of the farmers but will also attract investment and promote employment opportunities at the local level,” a government spokesman said.

The government estimates that an investment of Rs 6,000 crore may be done and more than two lakh people are likely to get direct and indirect employment opportunities under this project.
 The products that are included under the scheme include milk products of Aligarh, Bareilly, Bulandshehr, Kanpur Dehat, Jaunpur, Mathura, Auraiya and Kasganj,  green chilli of Varanasi, Deoria, mango of Amroha, Lucknow, Sitapur, Unnao, fenugreek of Barabanki, Rampur, Sambhal, Sultanpur, Kalanamak Rice of Basti, Siddharth nagar, Maharajganj, Santkabirnagar, Gorakhpur, tomato of Chandauli, Mirzapur, Sonbhadra, bakery products of Gautam Budh Nagar, Ghaziabad, Kanpur Nagar, Muradabad and Saharanpur

Apart from these, the other products that are included under ODOP are asafoetida from Hathras, fish from Hamirpur, and Tulsi from Azamgarh.