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BW Businessworld

Notice: DIA Award Extension Announcement

Based at the China Academy of Art in Hangzhou, Design Intelligence Award DIA is China’s first International Award programme in Industrial Design.

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A large number of submission of 2021 Design Intelligence Award in the last week of work collection period caused system problem. Thus, DIA decided to extend the deadline for overseas participants, we will close the system at 24:00, July 4, 2021(UTC+8). Hope all participants submit the work on time.

Based at the China Academy of Art in Hangzhou, Design Intelligence Award DIA is China’s first International Award programme in Industrial Design. While well known and regarded in the industry, the DIA is still almost unknown outside China. BW BUSINESSWORLD India have therefore agreed to actively promote the prestigious DIA to a broader audience.

The India is an important global hub for design and innovation. As its international strategy, BW BUSINESSWORLD India seeks to act as a bridge between Indian and Chinese designers and design companies. We like to attract and appeal to the really innovative products and ideas that are out there so that, in future years, people see the DI Award winners as real innovators on a global scale.

Who is running DIA?

China Academy of Art, China Industrial Design Association (CIDA) / Industrial Design Teaching Advisory Board under the Chinese Ministry of Education, Design Intelligence Award Committee

Why they are in place?

DIA returns to the origin of design with human intelligence, advocates that design is “Intelligence of Humanity, Wisdom of Life, Fusion of Tech & Art, Brain of Industry”, and plays the role of bringing world-wide creativity to an intelligent future.

What are the timescales?

Entry Collection Period Up to July 4, 2021.

Preliminary Evaluation  July 6th to July 16th – with results being announced on July 27th.

Shortlisted Entry Delivery  August 18th to September 8th.

Final Evaluation  September 10th to September 17th

Award Ceremony and Series of Activities September 27th-29th


No Application fee will be charged, however it is asked that any logistical, insurance or customs clearance expenses (when prototypes are sent) incurred by Applicants be borne by them. Entry code: R388-9870973


The total bonus is 5000,000RMB($765,000), which will be distributed to 30 out-standing works in September.

DIA sets two groups of Product Group and Concept Group. Product Group sets Gold Award (2 Prizes, 1,000,000RMB/Prize), Silver Award (8 Prizes, 200,000RMB/Prize), Bronze Award (10 Prizes, 100,000RMB/Prize). Concept Group sets Future Talents Award (2 Prizes, 80,000RMB/Prize) and Young Talents Award(8 Prizes, 30,000RMB/Prize). Meanwhile, Honorable Mention (around 300 prizes) will be selected from both Product Group and Concept Group (the actual quantity shall be subject to the evaluation results).

Enter your submission until July 4, 2021 by using entry code: R388-9870973. Register on: If any question, please send email to  [email protected]

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DIA Award 2021 Design Intelligence Award