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Nine Investing Lessons That Navratri’s Nine Colours Teach Us

Navratri you not only get to celebrate with your loved ones across the nine days but also to reflect on your investment strategies and become a better investor!

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Indian festivals are truly amazing. Year after year they bring with them a unique combination of tradition, celebration, and togetherness. This year more than ever, we need the festive season. In what has otherwise been a gloomy year, the festivities will be a bright spot for many families across the country.

Fortunately or unfortunately, since we may not have as many gatherings with loved ones this festive season, we can dedicate that time elsewhere. Given my love for history and the lessons it teaches us, I decided to understand the lessons that each festival teaches us and how the teachings can be applied to today’s daily lives.

The first festival that came to mind is the currently ongoing festival of Navratri. An auspicious 9-day festival that celebrates the victory of good over evil. Navratri is celebrated differently in India’s various regions. For many people it is a time of religious reflection and fasting; for others it is a time for dancing and feasting. But what is unique about this festival is that each day is represented by a different colour ranging from grey to purple. Interestingly, each colour has a different significance attached to it.

As I looked over the lessons that each of the nine colours teach you, it struck me that while these lessons are applicable to our daily lives, they are actually also applicable to the world of portfolio creation and investing as well. So, I decided to summarize these learnings and share them with you. For every investor out there who is celebrating Navratri, here’s nine investing lessons you can reflect on throughout these nine days.

Day 1: Grey

Grey signifies the destruction of evil. There are many evils in the world of investing. Greed is one such evil. Taking outsized risks to get that extra 5 or 10% returns can be disastrous. Destroy greed and keep your investing strategy simple. Another evil is fear and most frequently the fear of starting investing. Remember, it’s never too early to start investing.

Day 2: Orange

Orange refers to brightness and knowledge. You will need to develop your knowledge base to succeed at investing. As humans we are prone to certain biases and only knowledge about these biases can help us overcome them. One example is something called as “Home bias”. Home bias is a preference for investing locally even when one can create a better portfolio by adding international investing to their portfolio. Home bias leads to a less diversified portfolio which in turn affects your returns.

Day 3: White

White represents peace, calm and purity. Once you make an investment be patient and calm. Even a plant takes time to give fruits, so allow your investment decision time for it to give desired results. Always think of the long-term term.

Day 4: Red

Red symbolises passion. Passion is important for any investment be it monetary or mental. You need to be able to stay true to your investment strategy even when markets are on the downtrend. One should not give up.

Day 5: Royal Blue

Royal blue exhibits an inner security and confidence that gives energy. This one defines the ‘why’ behind investing. Investments are wealth creation tools that give you the security and confidence to achieve your aspirations. Hence, investment planning is important.

Day 6: Yellow

Yellow symbolizes happiness and cheerfulness. Celebrate your wins. If you have been a prudent investor and have grown your portfolio the way you wanted to, celebrate that. We often forget to appreciate the good returns but keep obsessing over losses.

Day 7: Green

The colour green refers to Mother Nature and its nourishing qualities. Many investors are now looking sustainable and eco-friendly investment avenues which in turn has led to the rise of what is called ESG investing i.e. filtering companies based on their environmental, social, and governance practice. The US markets have now seen $250 Billion invested in ESG assets. ESGU and ESGV are two ETFs listed on the US markets that one can look at for ESG investing.

Day 8: Peacock Green

Peacock green represents the desires and wishes that get fulfilled. This is a tricky one, it doesn’t mean having endless desires and wishes. One needs to be realistic. It is important to channelize your desires and wishes. Aggressive desires can lead to bad investment decisions.

Day 9: Purple

The colour purple represents ambition and goal. Goals are very important in investing. The best way to invest is to list out your long-term goals and then work backwards to understand how much you need to invest every year and what returns you need to be able to fulfil your goals.

So, this Navratri you not only get to celebrate with your loved ones across the nine days but also to reflect on your investment strategies and become a better investor!

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Viram Shah

CEO and Co-Founder at Vested Finance

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