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BW Businessworld

Nimish Soni, Xchanging

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What are you reading at the moment? What did you recently finish reading? What have you learnt from it?
The book I am currently reading is Whale Hunting: How To Land Big Sales And Transform Your Company  by Tom Searcy and Barbara Weaver Smith. I just  finished reading The Audacity To Win by David Plouffe. The book is not just about lessons limited to politics but about achievements that marked the beginning of a new era for Americans with Obama's historic victory but is a very detailed account of Obama's remarkable presidential campaign.

The one book all leaders must read... and why?
What The CEO Wants You To Know? by Ram Charan. This book brings back the focus on fundamentals of business; a kind of crash/refresher course on doing business.

One book everyone in your sector should pick up... and why?
What The Customer Wants You To Know a book by Ram Charan again which explains how important it is to know the customers business and understand the social system in their shop to serve them better and grow business for the company.

What kind of books would you normally buy while travelling?
While travelling I generally buy magazines on business and general state of affairs (such as TIME, India Today) to stay updated.

Have you written any books? If not, do you plan to write in future?               
I have not written any books so far and do not have any such plans in the near future.

The books you grew up with? What did you like most about it?
The comics that I enjoyed reading were Amar Chitra Katha, TinTin and Asterix. In school my favourites were Enid Blyton, Hardy Boys, Nancy Drew, Sherlock Holmes. These books have the ability to take the reader into that time and place and be a part of the story and adventure.

Your book shelf consists of....
My book shelf consists of book across genres; business, fiction/ nonfiction, politics, biographies, geographies, yoga, magazines on sports, photography, automobiles.

Where do you shop for books?
I generally shop at Borders, as well as books outlets in the airport.

Have your reading habits changed in the past four or five years? If so, how....
They haven't really changed very much.

One book you cherish that you received as a gift... and who gave it to you.
The High Performance Entrepreneur by Subroto Bagchi gifted by Milind Joshi, my partner.

(This story was published in Businessworld Issue Dated 14-03-2011)

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