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Niine Sanitary Napkins Conducts Street Plays At IIM Lucknow

The Niine Movement, a Niine Sanitary Napkins initiative and a game-changer in the menstrual hygiene awareness scenario in India, has partnered with the college to develop insights to find solutions for cloth to napkin conversion.

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Niine Sanitary Napkins joined hands with one of the top MBA colleges in India in a bid to drive awareness surrounding menstrual hygiene in India. IIM-Lucknow’s annual business, cultural and sports fest Manfest-Varchasva 2018 are hosting street plays from the 16th to the 18th November to help bridge the gap between the 18% of women who have access to hygienic menstrual aid and the 82% who resort to potentially hazardous alternatives like old cloths, rags, hay and even ash.

15 colleges from across India are shortlisted for the street play finals at Manfest-Varchasva 2018. Among the participants are teams from top MBA colleges such as IIT Kanpur, University of Lucknow, Isabella Thoburn and MDI Gurgaon. They will come together to discuss the need for better menstrual hygiene awareness and address the taboos surrounding the subject of menstruation in the rural areas of Lucknow. With the aim of educating the rural population of Mubarakpur, Narharpur, Alinagar and Muddakipur on the outdated stigma associated with menstruation, often leading to infections and other severe health issues, the team will also be distributing Niine Sanitary napkins and conducting workshops for the audiences.

The event highlights how students are taking it upon themselves to step up and spread awareness of menstrual hygiene issues with at least 5 plays in every village.

Niine Sanitary Napkins aims to transcend geographical boundaries by taking this initiative into a digital space by featuring the top 3 videos on their social media pages. A draw will also take place featuring everyone who likes Niine’s Facebook page. Niine’s dedication to engaging the best young minds and using innovative ways to heighten menstrual hygiene awareness highlights their commitment to social causes.

Richa Singh, CEO, Niine Sanitary Napkins addressed the students of IIM- Lucknow and shared deep insights and valuable expertise on working with start-ups and the way forward after MBA. Expressing the need for passionate leaders who are willing to work at grass root levels to gain the right experience and insights to be able to drive meaningful changes, growth and development, Richa said: “The business sphere is constantly evolving with more and more employers now looking to hire individuals who are highly equipped with not just the technical skills, but diverse skill sets and are passionate, sincere and committed to bring about a better future. It’s safe to say that long term career progression and growth in the world of automation and robotics is dependent on one’s ability to develop softer skills along with strong decision making and deep consumer understanding”.

Urging the students to take inspiration from Niine, Richa went on to add:” Our priority is to not stop at selling a product but to contribute to the society by improving awareness and menstrual health of women in India. We wish to provide superior quality products complemented by raising awareness on the issues faced by women. It’s a popular belief that the cause of poor menstrual hygiene in India is due to affordability; however that’s in fact a myth. More than half of Indian population can afford spending 30-40 INR per month but the foremost hindrance is the denial of the existence of menstruation, followed by shame.  It’s time to change that.”

The Niine Movement, a Niine Sanitary Napkins initiative and a game-changer in the menstrual hygiene awareness scenario in India, has partnered with the college to develop insights to find solutions for cloth to napkin conversion. Through an extensive five-year plan, Niine aims to penetrate into the rural market with their premium-quality and affordable products, manufactured at their Gorakhpur plants with state-of-the-art technology. The movement has also partnered with various government initiatives and prestigious organisations like JCI, Rotary club and FOGSI to tackle the taboo around menstrual hygiene and improve the fundamental lack of education or discussion around the subject.


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